What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus.
Furthermore, analyzing billions of shopping visits over the past few years has consistently demonstrated that shopping patterns established during the peak holiday season are amplified the following year. With this clairvoyant data as our guide, here’s a look into how the 2018 holiday shopping season may shape up:
In years past, Cyber Monday held the title as the digital shopping day of the holiday season. Today’s shopper has access to terrific internet connections, and her mobile phone provides access to the internet from literally anywhere. Together, these advancements helped rewrite the anatomy of the shopping season.