Personalization

Will Leather Goods Gets Personal to Compete With Retail Giants This Holiday
August 3, 2017 at 10:06 am

Consumers may be focused on back-to-school shopping right now, but retailers are already looking ahead and planning for the busy holiday shopping season. Big-box retailers like Wal-Mart and Target might be the first to come to mind when consumers think “holiday shopping” or Black Friday, but small businesses are continuing to position themselves to better…

How Amazon Has Affected the Online Customer Experience
July 27, 2017 at 12:11 pm

Over the past few weeks, Total Retail has been giving readers an inside look at our latest research report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader. The report analyzes the impact Amazon’s growing influence is having on the retail industry, and what retailers are doing as…

The Missed Opportunity of Digital Personalization
July 26, 2017 at 11:07 am

Personalization has been a buzzword in online retail for years. In today’s digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap is…

Sephora Introducing New Store Concept, Beauty Upgrades
July 25, 2017 at 10:27 am

Sephora said it's planting its "smallest footprint" in the U.S. yet with the launch of freestanding makeup studios. The beauty retailer announced plans last week to roll out the new Sephora Studio concept across the U.S., with the first location opening in Boston this week. The studios will be about 2,000 square feet, less than half…

Winning Customers’ Hearts and Minds With Personalization: 5 Best Practices
June 23, 2017 at 12:20 pm

Personalization is a buzzword in retail right now. With 83 percent of consumers demanding it — and 23 percent saying their personalization expectations aren’t being met — the battle is on to offer an increased level of personalization to customers. Indeed, according to research we conducted among retailers at World Retail Congress 2017 (Retail Gets…

2 Main Types of Personalization: Which is Right for Your Brand?
June 6, 2017 at 8:36 am

As they look to better connect with and serve their customers, today’s retail marketers find that personalization is a strategic imperative. According to Infosys, 59 percent of customers say that personalization influences their shopping decisions, and Forrester found that 77 percent of consumers have chosen, recommended or paid more for a brand that provides a…