Personalization
Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare company has been selling botanically-enriched creams, lotions and booster concentrates in spas worldwide. And since 2015, Yon-Ka Paris has been selling its products direct to consumers via its e-commerce website. Yon-Ka Parisโ products are all tailored to help meet the unique needโฆ
As consumers, we can all relate to that frustrating experience when a preferred brand doesnโt seem to โknowโ us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category youโve neverโฆ
As retailers scramble to keep up with an ever-changing media landscape and constant technological advancement, the need to adapt and embrace new models has become abundantly clear. In order to stay ahead of the curve โ and possibly to stay in business โ retailers must not only listen to evolving consumer demands and habits, butโฆ
In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!
Data privacy scandals like Cambridge Analytica have seized the public consciousness and pulled into sharp focus the need for a consent-driven approach to marketing. Consumers want personalized offers, but they also want to control their personal information. This prevailing opinion was captured in our latest survey, Privacy, Personalization, and Promotions, which polled a cross-section ofโฆ
According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty spaceโฆ
In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.
If youโre a retailer reading this article, thereโs a 50 percent chance that within the next 24 months you expect to gain the ability to send precise messages to customers at exactly the right time based on their channel preferences. And for good reason. A Deloitte Digital survey found that nearly half of shoppers spendโฆ
Walmart is rolling out a new service, through its Store No. 8 incubator, where shoppers can order items via text message. Known as Jetblack, the platform has quietly been in beta mode in the New York area. It will now be opened up to more applicants in New York who wish to become members, before expandingโฆ
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of todayโs consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connectedโฆ