Omnichannel

What Omnichannel Means to Jeweler Charles & Colvard
October 1, 2019 at 12:47 pm

Succeeding as an omnichannel retailer requires mastering a mix of people, process and technology that must all work seamlessly together. To win in this environment, retailers need to develop an omnichannel strategy, build high-performing teams, and make sure they have the right technologies in place. This was discussed during last week's 2019 Total Retail Tech event during the…

How an Omnichannel Order Management System Helps Eileen Fisher Outperform its Competition
September 27, 2019 at 4:34 pm

In episode 215 of Total Retail Talks, Executive Editor Joe Keenan speaks with Kim Audan, vice president, digital commerce, and Keir McIntyre, senior director, direct-to-customer technology, both of Eileen Fisher, a founder-led women's clothing brand that's also a B Corporation. Listen in as Audan and McIntyre discuss how an omnichannel order management system (OMS) is…

Identifying Omnichannel Risk and Opportunities With Prescriptive Analytics
September 26, 2019 at 12:15 pm

Omnichannel (or what I would call consumer-centric retail) is a critical component of a successful retail operation. Recent research by Google indicates that omnichannel shoppers have a 30 percent higher lifetime value than single-channel shoppers. It’s easy to understand why retailers are growing their omnichannel activities. However, with this growth comes risk and opportunity. One…

Why the Future of Brick-and-Mortar Retail Looks (Surprisingly) Strong
September 26, 2019 at 11:41 am

Don’t count out brick-and-mortar retailers. While it’s true that clicks haven't overtaken bricks in total retail sales, e-commerce has fundamentally changed consumer behavior and heightened their expectations for customer experience. Claiming just 8.9 percent of total retail sales in 2017, according to the U.S. Department of Commerce, e-commerce is still a relatively small bite of…

How to Make Unified Retail Work
September 10, 2019 at 9:51 am

With digital technology changing almost all aspects of our lives, it's not surprising that traditional retailing is being turned on its head. The familiar model that funnels customers along a linear path to buying is giving way to an exciting new paradigm of placing the individual at the center of a unified field of purchasing…

Target Expands Curbside Pickup Service Nationwide
September 3, 2019 at 10:15 am

Target's same-day curbside pickup service, Drive Up, has now reached all 50 U.S. states, the retailer announced last week. The service allows consumers to shop online then pull up to designated spaces at their local store to have their order delivered to their car by Target staff. Drive Up has rolled out to Target stores at…

The Future of Retail is Digital Commerce. Is That Really So?
August 20, 2019 at 12:45 pm

If you’ve been tracking e-commerce news, you would be aware of the media claiming that the retail apocalypse is here. According to the latest Coresight Research Report (June 28, 2019), U.S. retailers have announced 7,037 store closures as compared to 5,864 closures in 2018. However, there are a few interesting trends that indicate digital commerce…

Shopper-centric P2P Analytics
August 8, 2019

Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing categories