Omnichannel

Tips for Increasing Gift Card Sales
October 13, 2022 at 6:02 pm

In the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, AUS Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips featured to help merchants improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; and mobile. Merchants should consider implementing these tips as they seek to capture additional…

The Australian Merchants With the Top Omnicommerce Gift Card Programs
October 6, 2022 at 5:44 pm

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of Australian-based merchants’ gift card programs. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

Tips to Help Merchants Boost Gift Card Sales
September 28, 2022 at 5:32 pm

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, UK Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips included to help readers improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Merchants would be wise to implement these tips as they seek…

Growing Shopper Loyalty Through Product Attribute and Sales Data 
September 21, 2022 at 10:41 am

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

Ranking the UK Merchants With the Top Omnicommerce Gift Card Programs
September 21, 2022 at 9:30 am

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.K.-based merchants’ gift card offerings. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

4 Recession-Ready Transformation Pivots Retailers Need Now
September 5, 2022 at 7:15 pm

A looming recession. Supply chain struggles. Household budgets under pressure. For retailers, it's shaping up to be a challenging holiday season. As stores begin to execute their all-important fourth-quarter plans, they’re having to adjust, anticipating logistical hiccups and changing shopper behaviors. Amazon.com is even rumored to be planning a second Prime Day holiday, partially to…

Best Practices to Increase Gift Card Sales
August 17, 2022 at 7:18 pm

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, US Edition, the authors, NAPCO Research and Blackhawk Network, provided tips for improving the performance of gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Retailers and brands should consider implementing these tips into their own organizations to capture market share…

How Retailers Can Delight the Post-Pandemic Luxury Shopper
August 16, 2022 at 10:01 pm

The pandemic pulled forward a decade’s worth of digital innovation into a single year. As a result, retailers and brands scrambled to shift their customer experiences online and set up new capabilities to reflect a multichannel approach to sales that seeks to provide customers with a seamless shopping experience — online from a desktop or…