Omnichannel

As part of the 2023 US Merchant Gift Card Omnicommerce Evaluation, US Edition, a comprehensive report produced by Total Retail in conjunction with sponsor partner Blackhawk Network, best practices for the three channels (digital/e-commerce, in-store, mobile) evaluated were included. The best practices are intended to help readers improve the performance of their gift card programs, including…

In the modern age of shopping, there isn't a standard path to purchase. When consumers want to buy a product, they're not limited to purchasing from a brick-and-mortar store. They have countless options on the digital landscape to aid in their journey to check out. From online marketplaces to social media platforms to mobile apps,…

For the sixth consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of U.S. merchants’ gift card programs. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The full report…

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Target is making it easier for customers to return products, launching curbside returns last week that allows people to make returns from the comfort of their cars. The retailer's goal is to roll out the service to all stores by the end of the summer, but for now it's available in a quarter of Target's…

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As…

Spring is here, lockdowns are a fading memory and the economic outlook is brighter. Although uncertainty abounds and wallets remain tight, we may be in for a softer landing than previously thought. You can celebrate the good news by looking for creative ways to earn wallet share when online and in-store traffic are more blended…

Ikea will invest more than $2.2 billion over the next three years into its omnichannel growth strategy in the U.S., marking the Swedish home and furniture company’s biggest investment push since it opened in the U.S. nearly 40 years ago. The retailer’s $2.2 billion investment will be used for a variety of efforts, including expanding new…

In episode 397 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Raphael Peck, CEO of Brixton, a Southern California-based apparel and headwear brand. Peck provides an overview of the brand (1:00), details his professional background in retail that led to his current role (2:50), and touches upon his history of growing brands, including his strategy…

In this webinar, we’ll show the difference between the various types of traffic data.