Omnichannel

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five times faster in 2020. So, where do retailers go from here? When it comes to…

Retailers face a challenging holiday season due to inflation, labor shortages, and supply chain issues. Customers will be more discerning as they shop for good deals. Retailers have an opportunity to set themselves apart by providing a seamless, omnichannel customer experience that supports shoppers online, in-store, at the curb — and everywhere in between. These…

Target has unveiled plans for its next-generation store design. At nearly 150,000 square feet, the retailer's new larger-format stores will optimize additional space in an effort to support same-day fulfillment services and deliver on its stores-as-hubs strategy for fulfillment of online orders. The new store format recently debuted in Katy, Texas, outside Houston, and is…

Ever since lockdowns came to a close, brick-and-mortar sales have been going gangbusters. However, the numbers don’t tell the whole story. Long ago, we could have been comfortable assuming that the average in-store shopper experienced the bulk of their buying journey in the brick-and-mortar space itself — but those days are long behind us. Over…

Nordstrom has long been recognized in the retail industry as an innovator and trailblazer, bringing new ideas and formats to market in an effort to best meet the needs of its customers. That reputation now extends to omnichannel services and experiences. The upscale department store chain earned the No. 1 spot in Total Retail's sixth…

Discover the conversational store and how it bridges the physical and digital divide in the customer journey in this exclusive guidebook.

Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…

The sixth annual Top 100 Omnichannel Retailers report was released late last month by Total Retail. The report features a ranking of 100 leading retailers and brands based on the omnichannel capabilities across their organizations (e.g., supply chain, pricing, loyalty, payments), and the execution of those programs. It identifies the companies doing the best job…

A Ranking of 100 Leading Retailers' Omnichannel Proficiencies

Has your brand thoroughly considered how consumers use mobile phones and in-store signage? More than half of consumers today use their mobile phones to help them shop in stores — rather than as a replacement for physical retail. This trend underscores the importance of a mobile strategy closely tied to in-store communication. While 55 percent…