Omnichannel

Can You Deliver the ‘Phygital’ Experience Customers Want?
August 22, 2023 at 6:37 pm

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shopping…

How to Enhance Your Omnichannel Approach
August 21, 2023 at 11:32 am

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty â€” something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…

The Future is Multichannel: New Insights Into American Consumer Shopping Preferences
August 16, 2023 at 11:28 am

The rise of e-commerce within the last two decades and — more recently â€” the COVID-19 pandemic has undeniably reshaped the retail landscape. However, contrary to the narrative of the death of brick-and-mortar stores, physical retail continues to play a significant role in the consumer market. The key to understanding this lies in the concept of…

Back-to-School Will Be an Omnichannel Shopping Experience
August 1, 2023 at 4:35 pm

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…

Infographic Offers View Into Global Gift Card Market
July 27, 2023 at 4:37 pm

NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive review of the state of merchants’ gift card programs in three markets: Australia, United Kingdom, United States. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. After…

How the Gift Card Programs of Retail Product Verticals Stack Up
July 20, 2023 at 5:42 pm

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report can…

Best Practices for Improving Gift Card Performance
July 13, 2023 at 4:40 pm

As part of the 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of their gift card programs, including driving increased…

GlassesUSA.com's Vision for Future Growth Includes Tech, Omnichannel
July 10, 2023 at 5:38 pm

In episode 409 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Eldad Rothman, co-founder and chief operating officer of GlassesUSA.com, an independent online eyewear brand. Rothman provides an overview of the direct-to-consumer brand (1:00), the inspiration that led him and his co-founders to start the business (2:00), and the growth potential for GlassesUSA.com in the…