Omnichannel

How to Make Unified Retail Work
September 10, 2019 at 9:51 am

With digital technology changing almost all aspects of our lives, it's not surprising that traditional retailing is being turned on its head. The familiar model that funnels customers along a linear path to buying is giving way to an exciting new paradigm of placing the individual at the center of a unified field of purchasing…

Target Expands Curbside Pickup Service Nationwide
September 3, 2019 at 10:15 am

Target's same-day curbside pickup service, Drive Up, has now reached all 50 U.S. states, the retailer announced last week. The service allows consumers to shop online then pull up to designated spaces at their local store to have their order delivered to their car by Target staff. Drive Up has rolled out to Target stores at…

The Future of Retail is Digital Commerce. Is That Really So?
August 20, 2019 at 12:45 pm

If you’ve been tracking e-commerce news, you would be aware of the media claiming that the retail apocalypse is here. According to the latest Coresight Research Report (June 28, 2019), U.S. retailers have announced 7,037 store closures as compared to 5,864 closures in 2018. However, there are a few interesting trends that indicate digital commerce…

Shopper-centric P2P Analytics
August 8, 2019

Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing categories

Retailers Prioritize Omnichannel Operations in Technology Spending
August 6, 2019 at 2:50 pm

The cross-channel behavior of today’s consumers are causing retailers and brands to re-evaluate the technology they're investing in. The result has been increased investments in technology systems enabling omnichannel operations, such as order and inventory management systems. That’s just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in…

Total Retail's 2019 Retail Technology Report: Omnichannel Technology Spending on the Rise
July 31, 2019 at 11:17 am

Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…

Retailers Must Unify In-Store, Online Customer Experiences
July 30, 2019 at 12:11 pm

The ways consumers engage with brands continue to change rapidly, from making your purchases at brick-and-mortar locations to now completing the same transactions in the palm of your hand. Toluna’s How Do You Shop? survey polled over 500 respondents to see how in-store shopping vs. e-commerce is playing out across the country. Ninety-one percent reported…

Level Up Your Customer Experience to Omnichannel
July 23, 2019 at 11:04 am

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall…

Report: Walmart Shuffling Execs to Further Integrate Stores, Digital
July 22, 2019 at 2:34 pm

Walmart is making further organizational changes as it continues to integrate its store and digital operations and leadership, according to a July 19 memo obtained by CNBC that was sent by CEO Doug McMillon to the retailer’s employees. The biggest change announced is Walmart's move to bring the U.S. supply chain teams together, which will be led…