Omnichannel

How Advanced Site Search Delivers a True Omnichannel Shopping Experience
August 16, 2022 at 9:06 pm

As consumers return to in-person shopping, businesses everywhere are moving quickly to include the best parts of physical retail in the online customer journey. But retailers looking to take features from brick-and-mortar shopping and port them over to the online experience are thinking about it in the wrong way. Success in this new age of…

Ranking the Merchants With the Best Gift Card Programs
August 10, 2022 at 4:37 pm

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.S.-based merchants’ gift card offerings. The 2022 report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The subsequent report, the fifth annual version, features data…

Retail’s Winners of 2022: Meeting Evolving Customer Expectations in a Digital Era
August 3, 2022 at 11:24 am

In 2022, the blueprint to retail success is evolving before our eyes. The ripple effects of a two-year global pandemic coupled with rapid accelerations in digital transformation have shifted the paradigm for consumer expectations. Now more than ever, customers desire seamless and personalized experiences at every touchpoint of their buyer’s journey. Whether it’s in-store, on…

How Luxury Brands Can Ensure Seamless Experiences
July 28, 2022 at 5:39 pm

Like many sectors, luxury retail has weathered more than a few challenges, crises and storms over the last few years — illustrated by the 23 percent drop in sales (or around $228 billion) in 2020 worldwide. These challenges have put considerable pressure on brands to keep pace with changing market trends and customer behaviors. For decades,…

Where Some Marketers See the Demise of Print, Others See an Opportunity
July 26, 2022 at 6:46 pm

For the past several years, the phrase, “print is dead!” has been ringing in every marketer’s ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retail…

Glossier Enters Into Wholesale Partnership With Sephora
July 26, 2022 at 6:14 pm

Glossier, the eight-year-old direct-to-consumer (D-to-C) beauty unicorn, is entering its first-ever retailer partnership with LVMH-owned beauty giant Sephora in a high-profile shift in distribution. Starting in early 2023, Glossier products will be available in Sephora’s stores across the US and Canada, as well as via its e-commerce site and app, according to the brand. The…

Back-to-School Goes Back In-Store: Driving In-Store Traffic With Online Rewards
July 21, 2022 at 4:21 pm

Parents and students recently celebrated the end of another school year, and marketers are already thinking ahead about the next one. Back-to-school budgets are starting to be planned, and new data from Rakuten Advertising shows that shopping habits will look a bit different from what we quickly dubbed “the new normal.” According to the survey, most…

Data and Omnichannel Communications Are Key as E-Commerce Booms
July 21, 2022 at 4:01 pm

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel
July 14, 2022 at 12:20 pm

According to Commerce Department data released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Spurred both by frustrations with online shopping and a desire for a more tactile experience, consumers are returning, at least in some…