Omnichannel

Retailers Prioritize Omnichannel Operations in Technology Spending
August 6, 2019 at 2:50 pm

The cross-channel behavior of today’s consumers are causing retailers and brands to re-evaluate the technology they're investing in. The result has been increased investments in technology systems enabling omnichannel operations, such as order and inventory management systems. That’s just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in…

Total Retail's 2019 Retail Technology Report: Omnichannel Technology Spending on the Rise
July 31, 2019 at 11:17 am

Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…

Retailers Must Unify In-Store, Online Customer Experiences
July 30, 2019 at 12:11 pm

The ways consumers engage with brands continue to change rapidly, from making your purchases at brick-and-mortar locations to now completing the same transactions in the palm of your hand. Toluna’s How Do You Shop? survey polled over 500 respondents to see how in-store shopping vs. e-commerce is playing out across the country. Ninety-one percent reported…

Level Up Your Customer Experience to Omnichannel
July 23, 2019 at 11:04 am

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall…

Report: Walmart Shuffling Execs to Further Integrate Stores, Digital
July 22, 2019 at 2:34 pm

Walmart is making further organizational changes as it continues to integrate its store and digital operations and leadership, according to a July 19 memo obtained by CNBC that was sent by CEO Doug McMillon to the retailer’s employees. The biggest change announced is Walmart's move to bring the U.S. supply chain teams together, which will be led…

Stores, Mobile Helping to Drive Sephora's Omnichannel Success
July 22, 2019 at 11:26 am

In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…

In-Store Kiosks Help Lamps Plus Bridge Online, Offline Shopping Experiences
July 16, 2019 at 3:05 pm

For Lamps Plus, the nation’s largest specialty lighting retailer and a leading lighting and home furnishings manufacturer, creating a seamless shopping experience for its customers across all channels is of critical importance. It's for that reason that the company has introduced computer kiosks in each of 35-plus stores. The kiosks create an “endless aisle” of products in-store,…

A Q&A With Tamara Pattison, Chief Marketing and Information Officer, BevMo!
July 10, 2019 at 2:25 pm

Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…

Reaching the Omnichannel Consumer: Start by Listening
July 9, 2019 at 10:13 am

Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…