Digital Innovation

Albertsons Makes 2 Hires for Digital Business
May 24, 2017 at 1:15 pm

Albertsons Companies announced the hiring of two key digital leaders who will collectively add 30 years of digital leadership experience in product and digital technology, respectively. Karl Varsanyi, who helped develop macys.com into one of the largest e-commerce sites in the United States; and Ramiya Iyer, who was instrumental in building and scaling Levi Strauss & Co.'s platformsโ€ฆ

The Top 100 Fastest-Growing Retailers
May 16, 2017 at 10:39 am

Total Retail is excited to present its seventh annual ranking of the 100 fastest-growing publicly traded retailers. This yearโ€™s list, as in years past, is based on companiesโ€™ year-over-year net sales growth, comparing the 2016 fiscal year to the 2015 fiscal year.

How Hyperlocal Shopping Experiences Can Increase Engagement
May 8, 2017 at 10:01 am

With e-commerce now a normal part of everyday life, the number and frequency of in-person interactions is decreasing, and sometimes disappearing altogether. However, even as online shopping pervades, brands are finding important value connecting with customers face-to-face, whether through local pop-up shops, brand-sponsored community events or new brick-and-mortar locations. In-person experiences are often the bestโ€ฆ

TUMI's Digital Strategy to Gain a Complete Customer View
March 27, 2017 at 9:08 am

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine theirโ€ฆ

Foolproof Hacks for Small Marketing Teams, Part 2
March 17, 2017 at 10:30 am

Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional โ€” somewhat more complex โ€” things managers can do to get the work done, run an efficient department and foster a sane work environment for all.

The Great Digital Divide Between Consumers and Store Associates
March 16, 2017 at 9:50 am

In todayโ€™s hypercompetitive retail environment, thereโ€™s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates thatโ€ฆ

Under Armour Appoints Former GM Exec as Chief Innovation Officer
March 14, 2017 at 5:10 pm

Under Armour announced this week that Clay Dean will be joining the company as chief innovation officer. Dean will be responsible for the athletic retailerโ€™s global strategy and collaboration between design, marketing, product and category management teams. Dean joins Under Armour from General Motors, where he spent more than 20 years and most recently ledโ€ฆ

New Social Trends and Digital Technologies Have Raised the Stakes for Customer Experience
March 8, 2017 at 10:49 am

New technologies powered by โ€œalways onโ€ Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,โ€ฆ