Digital Innovation

Incorporating Touch Technology Into the Retail Environment
September 14, 2015 at 10:48 am

The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need to…

3-D Printers Are Coming to Staples
September 11, 2015 at 11:11 am

3-D printers will be coming to your local Staples — or rather, available on Staples’ website. Small businesses and customers will now be able to upload designs for order. According to a press release issued by the office supply chain, customers who want to use its 3-D printing service must make an account, where they can…

Can J.C. Penney Recapture Digital Leadership?
August 26, 2015 at 11:52 am

J.C. Penney has gone through some tough times, and that’s an understatement. People tend to forget that the company has done more revamping and restructuring than just the Ron Johnson era, however brief it may have been. It was a company that was struggling before Ron Johnson came, and while it has found a certain…

Macy’s Tests Chutes, Tablets in Dressing Rooms to Repel Amazon
August 19, 2015 at 2:38 pm

As online giant Amazon.com charges into the $300 billion U.S. apparel market, Macy’s is running for the dressing room. Even Macy’s acknowledges there’s little it can do to keep customers from shopping online for basic clothing — T-shirts, men’s jeans and tighty whities. Yet the department store chain is clinging to the idea that many…

Barcodes the Root of Shopper Dissatisfaction at Checkout
July 31, 2015 at 3:39 pm

Checkout is the last opportunity a retailer has to make a positive impression on a shopper. Yet new research confirms the majority of checkout experiences today end in frustration. By addressing acute front-of-store pain points, retailers will be able to boost customer satisfaction ratings while encouraging longer, more frequent visits. A study conducted online by…

4 Questions for Lowe's Innovation Labs Director
July 28, 2015 at 2:47 pm

Kyle Nel is executive director of Lowe's Innovation Labs, where he's developed the Lowe's Holoroom, an augmented and virtual reality home improvement design tool, the OSHbot autonomous retail service robot, and in-store and online 3-D scanning and printing. In Nel’s words: “I (and my team) build new technologies that solve consumer problems, as envisioned through…

Rakuten Buys Virtual Fitting Room Startup Fits.Me in Fashion Commerce Play
July 13, 2015 at 2:18 pm

Rakuten, Japan’s answer to Amazon.com with e-commerce operations and investments that stretch from digital media and e-commerce marketplaces through to social media and transport apps, is making another acquisition to expand its holdings, this time in the area of fashion. The company has acquired Fits.me, a startup that develops “virtual fitting rooms” — two-way technology…

Target Opens New Store to Try Out Smart Devices
July 10, 2015 at 1:43 pm

Target has opened a new retail space at the base of its Metreon City Target near San Francisco’s Moscone Center, and if you’re a fan of the smart home, clear acrylic furniture or grand retail experiments, then this is the place to be. The Minneapolis retailer is calling this Target’s Open House, and it's the…

Surprise: Millennials Choose Wal-Mart
June 22, 2015 at 2:38 pm

Just when you think you know a little something about the millennial generation, another piece of research drops like a bomb. Of all the stores for them to prefer, Wal-Mart isn’t the one that naturally comes to mind. But that’s precisely the case as Wal-Mart ranks as the preferred place to shop for millennials 24…

5 Elements to Achieving Digital Disruption
June 15, 2015 at 3:04 pm

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…