Digital Innovation

5 Ways to Navigate the Digital Experience Paradox 
November 9, 2016 at 8:00 am

Retail is currently facing one of the greatest opportunities and challenges in its history: the shift to digital channels. Across the entire retail landscape, online sales continue to increase while store-based retail sales stall or decline. In fact, according to a survey done by UPS, consumers made more purchases online than in stores in 2015…

Go Beyond Price: Be a Shopper’s Digital BFF 
November 8, 2016 at 8:00 am

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…

Wal-Mart E-Commerce Execs Depart in Wake of Jet.com Merger
November 2, 2016 at 9:53 am

Wal-Mart is shaking things up a bit. The big-box retailer announced changes to its e-commerce leadership as Marc Lore, founder of Jet.com, takes on new responsibilities in the wake of the $3.3 billion merger of the two companies. As a result, several e-commerce executives are leaving Wal-Mart, including Fernando Madeira, head of Walmart.com, and Brent…

3 Ways to Deliver Retail at the Speed of Customer Demand
November 2, 2016 at 8:00 am

Rapid changes in consumer technology have created a demand for equally fast changes in retail technology. Today, there's an expectation that the instant results you receive on personal devices will be replicated in face-to-face transactions. However, retailers encounter a variety of challenges when trying to compete with e-tail (even, sometimes, with their own digital channels). Enabling consumer…

How Shoe Carnival Has Simplified its Content Marketing
October 27, 2016 at 8:00 am

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…

The Amazon Effect: 3 Strategies to Start Killing it in Your Category
October 19, 2016 at 12:24 pm

The retail landscape is changing, and it all can be traced back to a phenomenon dubbed the Amazon effect. This trend, in which online retailers are cutting into the market shares of even the biggest of big-box chains, has small business owners asking one question: What do we do? Building a website and setting up…

Macy's Flagship Store Debuts Apple Shop
October 17, 2016 at 11:50 am

Macy's launched an Apple shop at its Herald Square store last week, becoming the first U.S. department store with a hub devoted to the brand. The shop features a range of products, including iPhones, iPads, MacBooks and the new Nike-branded Apple Watch. Staffed by Apple associates, the shop is on the main floor in the busy…

Separating Hype From Reality
October 10, 2016 at 5:08 pm

Responsive web design (RWD) continues to be one of the biggest hypes for digital marketers. If you don’t already have a responsive site, chances are good you’ve at least thought about making this a priority, especially if you’re in the e-commerce space. However, as is true for most trends, getting caught up in the excitement…

Creating a Vendor Performance Scorecard
October 10, 2016 at 12:46 pm

I recently moved into a new house and was doing the requisite purging of years of accumulated stuff, including a few boxes of old work files. One of the dusty files was a project related to developing a vendor performance scorecard when I worked at Lands’ End around 20 years ago. At the time, we felt…

Why Business Agility is the Key to Increasing Retail Growth
October 7, 2016 at 8:30 am

“Why the Future of Retail Will Blow Your Mind” reads the title of an Entrepreneur article from nearly two years ago. The piece detailed how brick-and-mortar retailers were planning to leverage technology to improve the often mundane in-store experience and boost slowing store sales. A primary way in-store customers were going to be "mind blown" was an "immersive personalized mobile experience" which would ping…