Digital Innovation

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.

Millennials, Generation Y, Echo Boomers, the Demand Generation — call them what you want, but this key group of over 75 million U.S. consumers is undoubtedly changing today’s shopping scene. Brands have been forced to evolve their omnichannel strategies as well as tailor their offerings and merchandising to millennials, since this demographic now has over $200 million in annual…

Debates flare and facts fly when talking about brick-and-mortar retail. Some experts say it's reached its end. Within the past year alone, 18 retailers have declared bankruptcy. National brands from Ralph Lauren and BCBG Max Azria to Payless and Sears have closed thousands of stores across the United States. Others, however, say brick-and-mortar sales are…

When retailers have problems with store ad management, communication and displays, digital signage is the answer. Digital signage is a rapidly growing tool used among retailers large and small. This e-book will allow retailers to discover how digital signage draws in customers, represents your brand, and displays memorable ads that drive sales.

It wasn’t long ago that every organization — regardless of industry — was working in earnest on an app. This new tool, they reasoned, would be an easy way to stay top-of-mind with consumers and an essential way to grow digital sales. The promise of the app turned out to be something of a myth,…

Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,…

Retailers are investing in technology and resources to improve customers’ experiences as their online shopping expectations increase. This is particularly true in the age of Amazon.com, which has made personalization, one-click purchasing and same-day delivery commonplace. Over the summer we've been reviewing Total Retail and IBM's recent report, The Amazon Effect: How Retailers Are Adapting Their Businesses…

I was walking through a store recently when I stumbled upon an old standby — the gift card section. In recent years, gift cards have become a staple of retail endcaps, providing the ideal grab-and-go item for those looking for a last-minute token, a present for a distant relative or a thank-you gift. This wasn’t…

Two years ago, innovation expert Tom Goodwin penned an article for TechCrunch in which he observed the following phenomenon: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no…

The struggles of brick-and-mortar retailers in 2017 have been well-documented. Iconic brands such as J.C. Penney, Macy's and Sears have all announced store closures this year, and other mall-based retailers such as The Limited, Wet Seal, and American Apparel have gone out of business. Why? A common reason cited is less in-store traffic, the result…