Digital Innovation

The Retail Industry: One Click Away From Extinction
August 29, 2017 at 10:23 am

Itโ€™s all very well waxing lyrical about Sears, Macyโ€™s and J.C. Penney, but letโ€™s be honest, theyโ€™ve let things slide. Having fallen behind the times, they no longer relate to today's consumers. In the last decade, Sears has closed 22 percent of its stores. Weโ€™re witnessing the death of the mall because traditional retailers failedโ€ฆ

Signet Jewelers to Acquire R2Net, Parent of JamesAllen.com
August 25, 2017 at 11:09 am

Signet Jewelers announced its plans to acquire e-commerce diamond company R2Net, parent company of JamesAllen.com, a millennial-friendly online diamond shop. Bloomberg reports the corporate parent of the Kay and Zales jewelry chains has agreed to pay about $328 million for the acquisition. News of the deal came as Signet Jewelers surprised investors with an increase inโ€ฆ

The New Age of Retail: Using Social to Digitize the In-Store Experience
August 25, 2017 at 10:00 am

The romance of in-store shopping hasnโ€™t fizzled out just yet, and thanks to social media, it has new meaning. According to Forbes Insights, consumers today conduct shopping research online, but prefer to make their purchases in a physical storefront. Still, theyโ€™re not ditching their digital resources once they go inside. Data management platform SessionM foundโ€ฆ

Retailers Ramp Up Social and Mobile Initiatives to Reach Back-to-School Shoppers
August 17, 2017 at 10:00 am

As the second-largest spending season among consumers โ€” and, at three months, the longest โ€” back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to theโ€ฆ

The Future of Online Retail is โ€ฆ Offline?
August 16, 2017 at 11:51 am

2017 has been a whirlwind of a year for retailers to say the least, with most of the conversation surrounding how brands need to think digitally first. However, this morning in a panel discussion at eTail East, Drew Green, CEO of Indochino, a made-to-measure menswear company, ended the session with a telling statement. โ€œI thinkโ€ฆ

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer
August 16, 2017 at 10:36 am

With the back-to-school season upon us, retailers are struggling to stand out in the digital world. Itโ€™s getting harder for brands to differentiate themselves without being borderline abusive to consumers. Letโ€™s face it, most of whatโ€™s being done in digital today is being overdone. Efficacy is failing, so marketers are focusing on efficiency to doโ€ฆ

4 Ways Retailers Can Heighten Digital Transformation
August 15, 2017 at 9:58 am

Digital transformation is sweeping the retail industry. As such, it's time for retailers to brush up on how to turn this evolution into a competitive advantage. While most of todayโ€™s consumers seek a digital experience, many retail leaders lag behind, instead proffering traditional market tactics that work, but donโ€™t help the business excel. How canโ€ฆ

Voice: The Next Frontier of the Retail Digital Experience
August 2, 2017 at 9:53 am

When it comes to interacting with retailers and brands, there are two things which customers crave: convenience and ease of use. Convenience, in that a customer expects to be able to reach the store or brand whenever they want to, wherever they are. They also want that point of contact to be uncomplicated and easyโ€ฆ

Could X-Data Save Retail?
July 26, 2017 at 4:27 pm

2017 has been a rough year for traditional brick-and-mortar retailers. As many as 8,600 stores may close by the end of the year, shattering the previous record of 6,163 in 2008, according to a Credit Suisse report. This is due in large part to more than 300 retailers filing for bankruptcy halfway through 2017, aโ€ฆ