Digital Innovation

Top Women in Retail 2017: Laura Alber, CEO, Williams-Sonoma, Inc.
January 23, 2017 at 4:04 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Laura Alber, CEO of Williams-Sonoma, Inc.

Top Women in Retail 2017: Yael Aflalo, Founder and CEO, Reformation
January 23, 2017 at 3:20 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Yael Aflalo, founder and CEO of Reformation.

Top Women in Retail 2017: Traci Milholen Inglis, Chief Marketing Officer, Fast Fashion at TechStyle (JustFab, ShoeDazzle)
January 23, 2017 at 3:08 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Traci Milholen Inglis, chief marketing officer, Fast Fashion at TechStyle.

Top Women in Retail 2017: Becky Gebhardt, Executive Vice President and Chief Marketing Officer, Landsโ€™ End
January 23, 2017 at 3:03 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Becky Gebhardt, executive vice president and chief marketing officer, Landsโ€™ End.

Top Women in Retail 2017: Natalie Marten-Fopeano, President, Chief Marketing Officer, Tumi Outerwear
January 20, 2017 at 4:09 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Natalie Marten-Fopeano, president and chief marketing officer of Tumi Outerwear.

Top Women in Retail 2017: Shira Goodman, President and CEO, Staples
January 20, 2017 at 4:06 pm

Total Retailโ€™s seventh annual list of the leading female executives in retail features a whoโ€™s who in the industry. This yearโ€™s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Shira Goodman, president and CEO, Staples.

Coordinate a Digital Marketing Strategy Without an In-House Team
January 3, 2017 at 12:11 pm

Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?โ€ฆ

CPG Brands: Stop Creating Hurdles to Conversion
December 20, 2016 at 9:55 am

Many consumer packaged good (CPG) brands are making the same mistake every day. They spend huge amounts of time and money developing fantastic marketing on digital channels that has little chance to convert because the path to do so requires way too much work โ€” e.g., either stopping what they're doing to go buy online now, or trying to remember the product the next time they're in a store (which is becoming less and less frequent).

Scrolling Through a Winter Wonderland: Creating Meaningful Digital Holiday Experiences
December 13, 2016 at 9:19 am

As retailers enter the final stages of their 2016 holiday marketing campaigns, the stakes have never been higher. For the first time, this yearโ€™s holiday spending is projected to surpass $1 trillion, with online sales expected to increase by $14 billion over the same period last year. In fact, this holiday season will demonstrate justโ€ฆ

Oreo Makes Online Retail Splash
December 5, 2016 at 1:07 pm

Mondelez International Inc., trying to adapt as more shoppers buy food outside of traditional grocery stores, is diving deeper into online retail with the launch of a holiday-season website that's selling tins of Oreos directly to consumers. The 2016 holiday website, which sells Oreo tins for $19.99, lets customers send cookies to friends using only aโ€ฆ