Digital Innovation

How Retailers Can Pierce Amazonโ€™s Impenetrable Fortress
June 28, 2017 at 4:01 pm

Amazon Prime. Amazon Flex. Amazon Dash. Amazon Go. Whatโ€™s next? Everyone jokes that Amazon.com is taking over the world, but it seems as if it's truly dominating the U.S. retail market and beyond. From supply chain to customer loyalty to a culture of innovation, Amazon is attacking retail from all angles, and the industry needsโ€ฆ

Estรฉe Lauder Introduces AR Try-On Experience
June 22, 2017 at 11:15 am

Shopping online for beauty products can be difficult for consumers. Products look different on each personโ€™s skin tone and face shape. So when it comes to beauty, consumers are, naturally, more likely to move forward with a purchase after seeing a realistic preview of the product on their own face and skin. Thatโ€™s where ModiFaceโ€™sโ€ฆ

Kellogg Adds Former Wal-Mart Exec to Board
June 21, 2017 at 12:51 pm

Kellogg Company recently announced the election of Carter Cast to its board of directors. As Kellogg continues to grow its presence online, Cast brings extensive experience in the digital arena. He previously helped build and then lead Walmart.com as its CEO. Cast also was the CEO of online retail company Hayneedle, Inc.; led the launch of theโ€ฆ

Best Buy to Test Try-Before-You-Buy Option
June 13, 2017 at 9:37 am

Later this month, Best Buy will start advertising try-before-you-buy rentals on its website for cameras, audio equipment and fitness trackers, the company recently told Recode. Best Buy is partnering with a San Francisco-based startup called Lumoid on the trial. The electronics retailer will feature the try-before-you-buy option on BestBuy.com and then send interested customers to Lumoidโ€™sโ€ฆ

How James Allen Uses Video to Showcase its Diamond Selection
June 12, 2017 at 12:19 pm

Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.

Disruption is the Mother of Invention โ€ฆ Again
June 7, 2017 at 8:39 am

America has too many stores, too much inventory and too few shoppers. Macyโ€™s, J.C. Penney, Sears, J.Crew and other retailers have announced that they will be closing stores because they canโ€™t justify the return on these expensive fixed assets โ€” and because consumers no longer choose to spend their money there. The internetโ€™s influence onโ€ฆ

Amazon Patents Shipping Label With Built-In Parachute for Drone Delivery
June 1, 2017 at 12:17 pm

It's a bird, it's a plane โ€ฆ never mind, it's just my Amazon Fashion order. It was announced this week that Amazon.com received a patent for a shipping label with a built-in parachute to help drone and air craft deliveries make a soft landing. GeekWire reports the newly issued patent would have the shipping label lookโ€ฆ

Woo Generation Z With Some Old School Flavor
May 31, 2017 at 9:52 am

Good retailers are all about nurturing. If youโ€™re doing it right, youโ€™re perpetually taking care of the customers you have โ€” even as you look to the future to attract and nurture the next generation of consumers. However, for many long-established physical retailers, built for an era that no longer exists, it can feel challenging toโ€ฆ

Total Retail's Top 100 Fastest-Growing Retailers: International Sales Help Fuel Nike's Growth
May 30, 2017 at 8:04 am

The athletic footwear, apparel, accessories and equipment brand continues to chug along despite increased competition in the marketplace. Nike increased year-over-year net sales by 5.8 percent in its 2016 fiscal year. In addition, the company increased its net earnings for the year by nearly 15 percent. (Nike ranked No. 44 on Total Retailโ€™s seventh annual rankingโ€ฆ