Artificial Intelligence (AI)

Companies selling into retail are quickly learning that artificial intelligence discovery is not just another version of search. Retail business buyers are no longer simply scanning a list of links. Increasingly, they're asking AI tools to compare options, summarize categories, explain tradeoffs, and recommend what to consider next. This shift is already visible in buyer…

I've spent 25 years working with consumer companies on revenue growth. I've sat in boardrooms where executives present beautifully designed artificial intelligence road maps. I've watched the same executives walk out of those meetings and continue doing exactly what they were doing before. The decks are impressive. The results, especially in retail, are not. We…

As retailers pour investment into customer-facing artificial intelligence, are they overlooking the operational foundations that decide success? The race to put an AI face on retail is accelerating. Shopping assistants, conversational storefronts, and agentic checkout powered by the likes of Gemini and ChatGPT — attention and budget are gravitating toward the customer interface. Yet critical…

Across the retail industry, artificial intelligence has become the centerpiece of supply chain modernization conversations. From AI-enabled routing and workforce scheduling to predictive ETAs and dynamic network optimization, there's no shortage of pilots and proofs of concept promising to redefine retail fulfillment and store operations. While traditional optimization models have long helped organizations improve routing,…

Consumers can now discover products almost anywhere — streaming platforms, social feeds, artificial intelligence platforms. However, the systems that actually complete the transaction still lag far behind. Nowhere is that gap more visible, or more instructive, than shoppable TV, a format that has cycled through waves of enthusiasm for decades but has never fully scaled.…

Think about the last time you typed something into a search bar. Chances are, you didn't write the way you actually talk. You abbreviated. You keyword-stuffed. You learned, over years of conditioning, to speak the language of machines. That's over. The shopper sitting on her couch tonight isn't typing "linen dress size 10 under $300."…

When new technologies like agentic artificial intelligence emerge, retailers and brands look inward first: How can AI agents improve my demand forecasting? How can it automate marketing copy? However, there’s another level of agentic AI to think about — consumer goods brands and retailers supporting one another through shared intelligence (i.e., collaborative AI). Of course,…

More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most…

Retailers have seen this movie before. When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of…

The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence tools to research products, compare options, and make decisions before they ever land on a brand’s website, walk into a store, or open an app. For retailers, the immediate challenge is visibility:…