Artificial Intelligence (AI)

Artificial intelligence is changing how customers shop, with AI-driven e-commerce sales estimated to be over $144 billion by 2029. Now, retailers are looking for innovative ways to embed automated solutions across the customer journey. While consumers are willing to use AI — and some having done so already — its full value is not being…

For decades, promotions have been set in advance. Brands plan offers, retailers load them, and shoppers either see them or don't. The structure leaves little room to adjust for who is buying, what is in the basket, or whether the offer makes financial sense in that moment. Artificial intelligence can now decide which promotional offer…

Artificial intelligence is changing where and how buyers discover retail brands. Shoppers who once searched across product pages, marketplaces, reviews and buying guides are increasingly turning to AI-powered search engines and shopping assistants to compare options and narrow decisions. For retailers, that creates a new visibility challenge: the moment of intent is moving into environments…

A new wave of artificial intelligence-powered shopping tools is changing how consumers buy online and creating fresh legal exposure for retail brands. In what the industry calls “agentic commerce,” AI assistants do not merely recommend products; they autonomously search, compare, and complete purchases on a consumer’s behalf, often without the consumer ever visiting the retailer’s…

Here's the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data at the exact moment consumers are reconsidering whether to share it. By the end of 2026, AI-driven search, personalization and discovery will increasingly shape how consumers find products, assess brands, and make…

Between the Super Bowl, the Winter Olympics, and the NBA All-Star Game, winter 2026 drove an influx of competitive campaigns with significant budgets. Super Bowl LX ad rates hit a record $8 million for a 30-second spot, and Milan Cortina 2026 became the highest-grossing Winter Olympics of all time. For many marketers, these tentpole events…

For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? How do we move shoppers from homepage to product detail to checkout? That model, however, is breaking down. Right now, a meaningful and rapidly growing segment of…

Anyone who operates a loyalty program knows that they’re designed to influence buying behavior ...  human buying behavior. A customer remembers their points balance, activates an offer, and checks the app before checkout. That model is showing its age. Artificial intelligence agents are actively making real purchase decisions on behalf of consumers, both within the…

It is Monday morning. Your retail marketing lead or e-commerce director pulls up an artificial intelligence assistant and asks it to build next month's advertising plan. Ninety seconds later, the screen fills with a polished strategy: target audience segments; platform recommendations across Google, Meta, Spotify, and Nextdoor; budget allocation by channel; and creative angles tailored…

Retail has no shortage of “artificial intelligence shopping agent” demos that promise to get shoppers to the right product faster. And discovery is still hard. Shoppers still get lost in endless options, retailers still struggle with relevance, and the stakes are high when the product is physical. But in apparel and footwear, the failure that…