Customer Data

How PepsiCo Uses Data and Technology to Create Holistic Brand Interactions
August 9, 2021 at 7:24 pm

In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…

Where Meaningful Customer Data Can Drive Retail ROI
August 9, 2021 at 5:33 pm

In-store and e-commerce retailers are navigating a return to normalcy as the U.S. emerges from the grip of the global pandemic. Consumers changed the way they shopped due to the constraints of the pandemic, and in response retailers have understandably made it a priority to learn which shifts in consumer behavior are permanent and which…

COVID-19 Has Drastically Changed Your Customers: It’s Time to Re-Get to Know Them
August 5, 2021 at 3:29 pm

According to Bloomberg, Americans have saved a whopping $1.7 trillion since the onset of the pandemic. Economists expect a good portion of this will be spent during the so-called “revenge economy” this summer. Industries in travel, retail, and entertainment will surely have the most to gain as they were hit the hardest, but one question…

Friend Not Foe: How Contextual Advertising Can Be a Consumer's New Best Friend
August 3, 2021 at 10:17 pm

Global content consumption doubled in 2020, and in 2021 it has shown no signs of slowing down. As consumers, we have access to an incredible amount of articles, videos, social media pages, and all kinds of media that can publish ads alongside it. Today, you'll rarely see content without an ad — and if you're…

Why Retailers Need a ‘Data Diet’
July 8, 2021 at 9:27 pm

For years, retailers loaded up on customer data — and many now feel bloated. Even though Google has delayed its planned block of third-party cookies from Chrome by one year (to 2023), the era of third-party data is clearly nearing its end. Gone are the days of building personalization strategies by collecting as much data…

3 Ways Retailers Should Evolve Their CX in the Post-Pandemic Economy
July 6, 2021 at 1:17 pm

The pandemic changed everything … how we worked, lived, and interacted with our friends and family. And it really affected what we purchased, how we purchased, and which companies we purchased from. How many of those changes are permanent and what will it look like after the dark cloud of COVID subsides? This is a…

Apple, Facebook and Google Are Remodeling How Businesses Leverage Consumer Data
July 6, 2021 at 12:43 pm

The blueprint for how companies distribute content to consumers and gain consent to use personal data is changing. Apple recently announced changes to the way its users' privacy will be monitored. Precisely, the plan is to give customers enhanced control over privacy settings that will give them more say over which of their personal data is granted…

Smoothing Shoppers’ Paths With Big Data
June 29, 2021 at 3:57 pm

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

6 Steps to Building an End-to-End CX Strategy
June 24, 2021 at 12:48 pm

If there was any doubt that consumer behavior can change rapidly, 2020 erased it for the foreseeable future. Last year’s events also erased the idea that customers would tolerate poor experiences during times of massive change. Now it’s clearer than ever that consumers are setting the terms of how, where, and when they engage with…

Apple iOS 15 and Privacy Issues: Why I'm Not Worried
June 23, 2021 at 10:29 am

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…