Customer Data

Identity Resolution is Holding Marketers Back From Better Performance
January 8, 2024 at 5:55 am

There's a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or ID of record. Identity resolution has become a key part…

3 Ways to Acquire New Customers and Build Loyalty This Holiday Season and Beyond
December 18, 2023 at 12:19 pm

For many retail brands, the holiday season is the "Golden Quarter" and prime time to deploy strategies to maximize revenue gains. After all, Black Friday has evolved from a one-day sale to (for some retailers) a multiday event demonstrating consumer demand. This is further supported by KPMG research that saw a 5 percent year-over-year increase…

4 Ways to Capture Holiday Shoppers Before it’s Too Late
December 18, 2023 at 8:08 am

By all accounts, this year’s Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldn’t pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all the…

Understanding the Hearts and Minds of Gen Z Shoppers
November 30, 2023 at 4:14 pm

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

How Retailers Can Navigate the Privacy Evolution and Thrive With First-Party Data
November 29, 2023 at 9:23 am

Now that Google’s Privacy Sandbox is officially open, it’s time to explore the implications it holds for the advertising world, especially for retailers. The recent updates to Android’s privacy guidelines, which restrict tracking across apps for Android devices, mark a pivotal shift in how retailers gather customer data for ad targeting. These guidelines are reshaping…

3 Trends to Adopt for CX Success This Holiday Season
November 28, 2023 at 6:12 pm

This holiday season it appears that it’s retailers vs. the behemoth in the room — Amazon.com. To keep up, retailers must embrace technology and better adapt to ever-evolving consumer behavior changes. Here are three data-packed trends making their mark this holiday season. Customer Experience is the Key to Retention Success  Having a strong data strategy…

A Shifting Tide for Retail Media Networks and First-Party Data Owners
November 21, 2023 at 9:30 am

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across…

Use First-Party Data as Your Competitive Advantage This Holiday Season
November 9, 2023 at 1:06 pm

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…

The Promise of Perfect ‘Fits’
November 2, 2023 at 9:36 am

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…

The Ripple Effect of Cultural Events on Consumer Behavior
October 30, 2023 at 8:56 am

In the ever-evolving world of consumer behavior, economic challenges and cultural moments profoundly impact purchasing trends. These trends provide valuable insights into how consumers respond to various factors, shaping the strategies of companies seeking to meet their evolving needs. Three significant trends, namely, the digital transformation of back-to-school shopping, the evolution of Amazon.com's Prime Day,…