Customer Data

As domestic markets mature and competition intensifies, retailers are increasingly looking beyond their home borders for growth. Cross-border e-commerce is no longer reserved for enterprise brands with unlimited budgets. It has become a viable and strategic expansion path for retailers of all sizes. In fact, global retail e-commerce sales are forecast to reach $6.8 trillion…

The retail media sector is expanding rapidly. In Europe, it’s growing at nearly four times the pace of the wider digital advertising market, according to figures from IAB Europe, and it’s forecast to hit €31 billion by 2028. For all its potential, retail media can also be complex and demanding, particularly for smaller advertisers with…

Many retailers assume that complying with the latest privacy laws or using trusted platforms is enough to stay protected, and that privacy lawsuits are mainly a risk for large national brands. Yet nearly half (43 percent) of recent web privacy claims have targeted businesses in the consumer discretionary sector, with retailers accounting for a significant…

Retail marketing is moving through a period of realignment. Privacy expectations, rapid artificial intelligence adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate campaigns. Tools are advancing quickly, yet the shift in how teams think about data, measurement and activation will matter even more. In 2026, retailers will move…

If the last few years were about experimenting with artificial intelligence, 2026 will be about making it actually work. Retailers have spent a huge amount of money on tools that promise sharper predictions and better personalization. Many teams have seen flashes of value, but most are still wrestling with the same underlying problem: their customer…

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and weaknesses of every system a retailer relies on. When traffic spikes and customer behavior shifts hour by hour, you see very quickly whether your data foundation is built to keep up or…

Retail media isn’t new. It’s been called the next big channel for years, and today it’s finally living up to the hype. Shoppers are spending more time in retailer ecosystems, brands are eager to meet them there, and retailers are eager to keep them there. But here’s the thing: while the headlines highlight enterprise wins,…

In the age of hyperpersonalization, delivering seamless, secure digital retail experiences is no longer a competitive edge. It’s now becoming a consumer expectation. As retailers race to tailor every interaction, the need for a modern, adaptive customer identity and access management (CIAM) strategy has never been greater. Today’s consumers want personalized experiences, but they also…

Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. Deloitte predicts that peak-season sales will grow only about 3 percent this year, the slowest pace since the pandemic. Yet within those muted expectations lies a bright spot: e-commerce is…

In the same way that retailers wouldn't only stock size 8.5 sneakers — even though that's the average adult American woman's shoe size — they can't take a one-size-fits-all approach to key sales events either. Similarly, they can't try to fit their entire audience into one pigeonhole, nor can they afford to rely on out-of-date shopper…