Customer Data

2 Months After GDPR: Less Data, More Relevance
July 24, 2018 at 10:00 am

The European Union's General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Leading up to this day, organizations spent months, even years, assessing data collected from customers and employees as well as data privacy security procedures in place. As businesses continue to work toward maintaining compliance with the new regulations, it's still too earlyโ€ฆ

How Personalization is Helping Yon-Ka Paris Boost Conversions and Revenue
July 19, 2018 at 2:11 pm

Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare company has been selling botanically-enriched creams, lotions and booster concentrates in spas worldwide. And since 2015, Yon-Ka Paris has been selling its products direct to consumers via its e-commerce website. Yon-Ka Parisโ€™ products are all tailored to help meet the unique needโ€ฆ

The State of Engagement: Meeting Expectations of Todayโ€™s Omnichannel Customer
July 18, 2018 at 10:12 am

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customersโ€ฆ

Go Back to the Future: The Enduring Truth Behind Retailโ€™s Digital Metamorphosis
May 31, 2018 at 9:32 am

The retail industry is at a crossroads with two very distinct paths. One road takes retailers to a future of rising popularity with new and exciting shopping experiences that fulfill customer needs and wants with personalized products and services. The other is wrought with a chaos of bankruptcies, store closures and obsolescence as retailers struggleโ€ฆ

GDPR: What it Means for Your E-Commerce Marketing
May 22, 2018 at 9:54 am

Just weeks after Facebookโ€™s Cambridge Analytica crisis, the compliance deadline for the General Data Protection Regulation (GDPR) in the European Union (and really, all companies with international reach) cannot come at a better time for businesses and consumers alike. With the regulation coming into effect before we know it, retailers need to kick their plansโ€ฆ

What Retailers Need to Know About GDPR
May 18, 2018 at 10:31 am

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the General Data Protection Regulation (GDPR), including the implications for retailersโ€™ businesses, steps they can take to ensure compliance, and more. Make sure to check out this video, as the regulation goes into effect a week from today (Mayโ€ฆ

Amazon Cuts Whole Foodsโ€™ Prices for Prime Members
May 16, 2018 at 3:16 pm

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazonโ€™s acquisition of Whole Foods by offeringโ€ฆ

What Consumers Want: A Data-Driven Guide for Small Retailers
May 7, 2018 at 11:06 am

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each customer. With the sheer magnitude of the retail giantโ€™s presence, it has become the yardstick by which all other online retail interactions are measured. Last month, Vantiv, now Worldpay, conducted a surveyโ€ฆ