Customer Data

According to the Voxpro CX Index: At the Corner of Technology and Human Experience, though, consumers still want human-to-human interaction. This means businesses need to deploy a balanced approach for CX. Voxpro, powered by TELUS International, surveyed 1,000 U.S. consumers to determine how they feel about interacting with AI and automation, such as chatbots, and how well they trust businesses with their personal data.

Kenneth Cole, the men's and women's footwear and apparel brand, has recently partnered with True Fit, a data-driven personalization platform, to help it get to better know its customers — both direct and wholesale — and deliver a personalized shopping experience. In this interview with TJ Papp, vice president of digital and e-commerce at Kenneth…

All marketers want to strike an emotional chord with consumers, which is why so often we see ads with children and puppies, or commercials where the adult son returns home to surprise mom on her birthday. The general consensus is, though fleeting and situational, the emotions these communications elicit drive consumer behavior. While every psychologist…

For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

With a record year of online shopping expected this holiday season, it's crucial that retailers take the appropriate steps to keep not only their data, but the data of their customers secure. According to the Verizon 2017 Payment Security Report, only 50 percent of retail companies are fully compliant with the Payment Card Industry (PCI)…

Retail, specifically e-commerce retail, has been growing for quite some time, and a lot of companies have taken advantage of this growth as they move toward more digital marketing strategies. In fact, some have chosen to forgo a brick-and-mortar store and traditional advertising completely. There’s a lot of information available on retail consumer behavior, but…

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…