Customer Data

DSW Using Data Platform to Get Product Sizing Right
March 22, 2018 at 12:32 pm

In an interview this week at Shoptalk in Las Vegas, Brian Seewald, vice president, digital, DSW, talks about how the footwear retailer is using a data platform to help it serve up more personalized shopping experiences, including correct sizing recommendations. The result has been increased conversions and decreased product returns, along with a more engaged…

How Grocery Retailers Can Work Towards GDPR Compliance
March 21, 2018 at 1:43 pm

The General Data Protection Regulation (GDPR) is an important topic of conversation for U.S. companies as they prepare to comply with the new international regulations. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for food retailers to strategize and implement their compliance initiatives. With only three months left…

Personalization Driving Growth for NYDJ
March 21, 2018 at 1:02 pm

In an interview with Total Retail Executive Editor Joe Keenan this week at Shoptalk in Las Vegas, Lisa Collier, president and CEO of NYDJ, a denim brand for women, discussed how moving to a single data platform has helped the retailer to better deliver personalized customer journeys, resulting in increased engagement and sales.

How to Propel the Future of Retail to a Place Where Everyone Wins
March 12, 2018 at 10:19 am

As our world becomes increasingly connected, consumers' digital expectations are rising. Visa’s Paul Walsh discusses a recent report that uncovers current issues with antiquated means of collecting customer insights, fragmented digital to physical experiences, and provides recommendations on key means to simplify and improve the customer journey through data and collaboration. Learn how companies can partner with third parties to leverage data and APIs to co-create the customer experiences of tomorrow.

Keeping Customers Loyal: Creating Experiences Powered by Data
March 7, 2018 at 10:32 am

In 2017, many struggling retailers closed their doors. In fact, more than 6,800 stores closed from the impact of online retailing or, in some cases, lack of interest in their businesses. Consumers are no longer willing to go into a store and meander through the aisles to make a purchase, unless it’s for a bargain (think…

AI-Enabled Personalization Will Change the Narrative of Stores in Decline
February 28, 2018 at 11:12 am

Retail personalization has long been the domain of the e-commerce retailers that redefined the concept of local retailing by bringing it to a geographically unrestricted audience at scale, leaving traditional retailers scrambling to combat their new, impersonal identity. And as retail stalwarts shuttered their doors and malls became modern American ghost towns, the narrative that…

How Retailers Can Protect Consumer Data
February 21, 2018 at 9:45 am

Customer information yields incredible power for today’s data-driven retailers. Yet with growing volumes of individual consumer data flowing across the network, cybercriminals are eager to exploit both online and offline vulnerabilities. Customer relationship management (CRM) analytics platforms fuel highly personalized, targeted marketing campaigns and programs, driving top-line and bottom-line results. But whether it’s being transported…

Better Customer Understanding Leads Brands to Seek Better Insights
February 20, 2018 at 12:02 pm

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…