Customer Data

Using Social Analytics to Get Personalization Right
October 16, 2015 at 10:45 am

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

Walgreens Computer Outage Delays Prescriptions
September 25, 2015 at 12:14 pm

Getting a prescription filled at Walgreens has been taking a lot longer than usual this week due to an ongoing outage of the drugstore chain's pharmacy computer database. Pharmacists have been filling prescriptions manually since the system went down Tuesday morning, causing delays for customers at all 8,200 Walgreens drugstores across the U.S.  

Consumers Not Ready for EMV, Survey Finds
September 22, 2015 at 10:51 am

As retailers and banks prepare for the Oct. 1 EMV liability shift — which moves fraud liability from issuing banks to merchants — many consumers haven't yet received their new chip-enabled cards, or are simply in the dark about what EMV means, according to a new survey from ACI Worldwide. The new EMV Readiness Survey of…

3 Assumptions Retailers Make About Customer Data
September 18, 2015 at 11:07 am

What assumptions are you making about your customer data and marketing technology that's limiting the effectiveness of your marketing efforts without you even knowing it? The ability to manage customer data is the lifeblood of retail customer journey marketing; however, many retailers are making assumptions about customer data that may impede their marketing efforts. What…

Partner Voices: How to Optimize Images for Millennial Shoppers
September 16, 2015 at 1:46 pm

Over the past few years, the media has painted millennials as a generation of high-maintenance, lazy and entitled people. Considering that there are more than 75 million millennials in the U.S. alone, it’s a bit faulty to lump them all together. These consumers vary drastically from one another. They’re the most ethnically diverse generation of…

Lowe's Takes a Magical Millennial Bus Tour
August 19, 2015 at 2:26 pm

On a recent afternoon about three dozen members of the upper management team from Lowe's, the big-box home improvement chain, flew from their company headquarters in the suburbs of Charlotte, N.C. to Los Angeles. They climbed aboard a pleasantly air-conditioned charter bus. They weren’t in L.A. for the typical tour-bus stops; no movie-star mansions or…

How Machine Learning Keeps Retailers Ahead of Trends
July 22, 2015 at 3:40 pm

As consumers increasingly reveal their shopping habits online, retailers can access social media, purchase history, consumer demand and market trends to better understand their customers, maximize spending and encourage repeat purchases. Retailers are considered early adopters of big data technology, integrating it into every imaginable business process to achieve a deeper understanding of consumers and…

5 Surprising Ways to Leverage Consumer Behavior Data
June 30, 2015 at 2:43 pm

As you probably know all too well, data is the backbone of the retail industry. On top of that, retail is also one of the most competitive industries, so chances are good that your competitors collect the same data as you. The only way to remain relevant in this cutthroat environment is to leverage the…

Retailers Need to Invest and Prioritize Mobile Security
June 26, 2015 at 3:54 pm

The past decade saw one of the most historic shifts in retailers’ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches where…

Cloud in Retail: Driving Personalization and Enhanced Consumer Experience
June 17, 2015 at 5:04 pm

Cloud, cloud, cloud … it’s not just buzz, it's being used everywhere. And one of the industries with visible impacts from cloud adoption is retail. But how great is cloud for retail really? An Accenture study projects that the cloud market will triple this year in retail, comprising a $15.1 billion business. Why are people…