Customer Data

Are You Loyal to Them: Evolving Retailers’ Customer Loyalty Programs
March 2, 2016 at 11:34 am

Loyalty programs have come a long way in recent decades. In their early years, they were little more than simple, dubious rewarding schemes. At worst, customers sacrificed their hard-earned dollars for a cheap glass or other trinket they neither needed nor wanted. At best, a company account paid for the trinket and the superfluous gift…

Experience Will Reign in 2016
February 17, 2016 at 11:57 am

The way time-crunched, always-on consumers shop and the ways in which savvy retailers and marketers appeal to them are transforming. And there’s no better place to plug into the current state of affairs and get a taste of the future than the National Retail Federation’s Big Show. Lat month in New York, exhibitors large and…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

Free Webinar: 2016 Retail Email Trends
December 28, 2015 at 4:32 pm

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Want to Capture Customer Data? Give Them a Reason to Share it
December 11, 2015 at 8:51 am

Talk to retail marketers about their goals for the upcoming year, and the conversation will inevitably turn to better collection and connecting of customer data, ultimately leading to personalization. Fortunately, consumers have grown more willing to share their information with marketers, particularly when they get something in return. In fact, a study from Infosys found that…

New Business Intelligence Platform Leads Otto Group Into the Future
December 9, 2015 at 10:42 am

For online retailers, there will be some subtle changes to their marketing programs this holiday season — driven by changing consumer behaviors — but by next year, the wave of change is expected to be so dramatic that it could sink companies that don’t react in time. The Otto Group won’t be one of them.…

The Frightening Reality of Big Data Hacks
November 17, 2015 at 10:42 am

As consumers lead increasingly connected lives, more of their personal information is being transmitted through online channels than ever before. In an increasingly competitive ecosystem, brands are collecting consumer data dubiously to better inform marketing efforts and personalize campaigns. Unfortunately, this behavior often puts both brands and consumers at risk. Retail, specifically, is at such…

How ULTA Beauty is Developing Loyal Customers
October 27, 2015 at 4:13 pm

Loyal customers are what every brand is after. Considering the cost to acquire new customers — as well as the challenge of identifying which of the multiple touchpoints drove them to purchase — many retailers are recognizing the value in spending to retain the customers they already have. From technology upgrades to improve the shopping…

Using Social Analytics to Get Personalization Right
October 16, 2015 at 10:45 am

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

Walgreens Computer Outage Delays Prescriptions
September 25, 2015 at 12:14 pm

Getting a prescription filled at Walgreens has been taking a lot longer than usual this week due to an ongoing outage of the drugstore chain's pharmacy computer database. Pharmacists have been filling prescriptions manually since the system went down Tuesday morning, causing delays for customers at all 8,200 Walgreens drugstores across the U.S.