Customer Data

2 Areas Where Data Accessibility is Driving Cross-Channel Innovation
January 16, 2019 at 12:31 pm

Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…

How Brick-and-Mortar Retailers Can Thrive in the Digital Age
January 11, 2019 at 11:36 am

The continued growth and popularity of online shopping is creating new challenges for brick-and-mortar retailers. However, by making use of the right analytical tools, there's no reason why these stores should feel threatened. Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. Even Amazon.com,…

Amazon and Data, Shifting the Consumer Experience: A Retailer’s Dilemma
January 10, 2019 at 11:33 am

Amazon.com has raised consumer expectations of retailers on levels of service, speed and ease of use. Amazon has built an amazing search and recommendation engine by capturing years of transactional and search data on its platform. Once a consumer has found their product, the transaction is designed to be frictionless, incredibly fast and convenient with…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

Apricot Lane Targets Millennials for Acquisition, Retention
December 3, 2018 at 11:10 am

In episode 174 of Total Retail Talks, Executive Editor Joe Keenan interviews Patrick Stewart, CEO, Apricot Lane Boutique, a women's fashion retailer. In this wide-ranging conversation, Stewart discusses what Apricot Lane is doing to acquire and retain millennial customers, how the brand's social consciousness factors into those efforts, why the in-store shopping experience is integral…

Amazon Exposed Customer Names, Emails in Tech Error
November 23, 2018 at 11:07 am

Amazon.com exposed some of its customers’ names and email addresses on Wednesday because of a "technical error," according to emails the company sent to affected customers. BetaNews, which first reported the incident, said affected customers received an email that said Amazon had " … inadvertently disclosed your name and email address due to a technical error." The email…