Customer Data

In episode 327 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Rasmusen, executive vice president and chief customer officer at Lands' End, an American clothing and home décor retailer that specializes in casual clothing, luggage, and home furnishings. Listen in as Rasmusen discusses Lands' End's current digital offerings, how the business operated during the…

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

The supply chain challenges couldn't come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion. These challenges are particularly salient for the medium-sized…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…

It’s an interesting time for the relationship between brand and consumer. The travails of 2020 changed the mindset of the shopper immensely and consumer expectations about the shopping experience are permanently altered. The world was forced to adapt to a digital-first customer journey, which not only accelerated the opportunity for retailers to engage and interact…

Despite hopes that this year’s back-to-school shopping season would mark a return to form after a year marred by COVID-19, foot traffic data at the nation’s top retailers indicate the season missed optimistic expectations. Foot traffic from July 5 to Aug. 31 shows that shopping this year aligned more closely with last year’s trends than…

Whether it’s purchasing holiday gifts, festive home décor or plane tickets, consumers begin opening their wallets liberally each fall in preparation for the holiday season. This year, retailers may experience an even bigger surge in consumer spending as restrictions around the COVID-19 pandemic wane and people plan long-awaited celebrations with friends and family. While remaining…

It’s clear that customer expectations are changing, with almost 90 percent of consumers wanting more meaningful relationships with brands. This has meant marketers are moving away from traditional marketing tactics to prioritize a customer-centric approach as failing to build relationships with consumers can be a costly mistake. To do this, marketers need to understand their…

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a…

It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference…