Customer Data

2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions,…

Everyone talks about how to make the most of their data. Data impacts everything, from customer onboarding, distribution, and omnichannel payment flows. As data volumes grow, they also expand in complexity. As the world becomes increasingly digital, it’s creating a tsunami of data, which many businesses weren't prepared for, especially in the wake of the…

Let’s talk about the positive side of digital advertising, as it deserves equal airtime. The advertising industry is on the precipice of a more transparent ecosystem. Instead of creepy targeted marketing, consumers expect honest, personalized tactics, which will ultimately drive engagement and revenue. Here’s the thing I’ve noticed: many consumers are happy with the inspiration…

To sell wholesale or direct to consumers or both — what a dilemma. To dilute your brand or deliver authentic brand experiences — what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than those…

New research from The Harris Poll, in a survey commissioned by Redpoint Global, showed a pronounced gap between how marketers and consumers rate the ability of brands to deliver an “excellent” customer experience (CX). While a majority of marketers (51 percent) rated their ability as excellent, just 26 percent of consumers agreed. Consumers rated retailers behind…

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…

In 2020, retailers had to get creative to ensure a positive and safe shopping experience amidst the global pandemic. Sales started earlier, new promotions were introduced, and digital strategies pivoted in preparation for the ramp-up in digital shopping. At the same time, consumers also grew savvier as a result of spending unprecedented time online. So…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eric Best, co-founder and CEO of SoundCommerce, the end-to-end data platform for retail brands. Best discusses his career background in e-commerce that led him to start SoundCommerce, how the technology platform can help retailers, and why the decrease in brand loyalty and increase…

Customers are obviously an important driver for every business. With companies constantly competing for customers’ limited attention, it's crucial that brands understand who their customers are and how best to connect with them. When brands misidentify their customers — failing to recognize the key factors that define their choices and behaviors — they're unable to…