Customer Data

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

If there was any doubt that consumer behavior can change rapidly, 2020 erased it for the foreseeable future. Last year’s events also erased the idea that customers would tolerate poor experiences during times of massive change. Now it’s clearer than ever that consumers are setting the terms of how, where, and when they engage with…

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

With data collection and privacy becoming central issues on a global scale, retailers and advertisers have come under increased scrutiny from other businesses, customers, and regulators alike. Apple's decision to weaken the unique identifier among its devices as well as landmark privacy laws such as GDPR and CCPA is a harbinger of things to come.…

“We know that some of our customers’ behaviors will shift back to pre-pandemic, and we know that some will never be the same. The issue is, we have no idea which is which.” In a recent discussion with a Fortune 500 CEO, he articulated to me what so many retail, CPG and commerce executives are…

As Americans hunkered down as a result of stay-at-home orders, they flocked to their screens to shop for groceries, home office supplies, nonessential goods, holiday gifts and more. With this, online retail sales grew 32.4 percent in 2020, a total of $791.7 billion in sales over the course of the year. This momentum continued into…

It’s been over a year since store-first brands suddenly found themselves on the same digital playing field as pure-play direct-to-consumer (D-to-C) brands for the first time in history. One of the many things we learned from this unintentional experiment is that brands that once generated up to 85 percent of their revenue offline simply weren’t…

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…