Customer Data

Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…

Retail marketers may be unclenching their teeth knowing the digital industry has two more years to prepare for Google’s clampdown on third-party cookies. However, let’s not get complacent. Industry stakeholders need to make serious moves on solving identity — and for retailers, that means getting serious about their first-party data. If you don’t, you’ll end up…

As a result of the pandemic, consumers have gotten particularly stringent on what they expect from stores as well as what they consider “retail deal-breakers.” According to a report, The Resiliency of Retail in a Changed Landscape, by IDC and global cloud communications company Infobip: 25 percent of consumers will only shop at retailers that offer…

Black Friday and Cyber Monday are just around the corner. In fact, according to the National Retail Federation (NRF): 59 percent of consumers started shopping for the 2020 holidays in early November; and by late November, 85 percent of consumers had already started their 2020 holiday season shopping. Furthermore, despite the pandemic, 2020 holiday sales…

Big data is dumb. (oooh ... this guy is being provocative) OK, I’ll back off that statement a bit by saying: Big data is ambivalent. I’m picturing a giant robot with a stream of data flowing from its mouth. And below, marketers hoot and cheer and slosh around in a lake of information. But soon,…

In episode 313 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Omer Iqbal, global head of digital strategy and enterprise architecture at Shiseido, the third-largest beauty and skincare company in the world. Iqbal discusses the breadth of Shiseido's business, the different sales channels that it uses, and how the retailer is working with Reltio to…

Optimize pricing, promotion and supply chain movements ... This is the wish list of any business, especially e-commerce retailers. But how can you leverage data to get there? Data analytics is a vital part of any market analysis, and new automated solutions can lift the customer service experience and internal management of your brand. Here’s…

Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and more personalized experiences. In order to do this, businesses need a more direct pathway and visibility into each…

As advertisers grapple with the impending deprecation of the third-party cookie and recent mobile identifier restrictions, large retailers are making a noteworthy move into the data market. Amazon.com has obviously paved the way, but more major retailers like Target, CVS, Walgreens, and Walmart have followed suit, likely eyeing Amazon’s ability to use its data to create a formidable advertising…

Responsible marketing delivers hard commercial returns by building trust with customers who are more worried than ever about their data and privacy. It's well established that winning and retaining customer loyalty comprises multiple elements, possibly the most important of which is trust. The 2020 Trust Barometer from Edelman says trust is the make-or-break difference for…