Customer Data
February 28, 2022 at 2:40 pm
2021 was a pivotal year for data strategy, forcing many to rethink not only how they manage data across operations, but also how they’ll capitalize on data in the years to come. As we look towards 2022 and beyond, below are a few key data trends that every organization should be aware of — particularly…
February 23, 2022 at 4:47 pm
Facebook made its name in advertising from extensive customer tracking, immense third-party data aggregation, and a powerful algorithm that behaved as a magic money machine for e-commerce merchants. Many brands put money in, acquired tons of customers, and saw massive growth. Not anymore. Facebook helped launch thousands of brands, but it encouraged impersonal customer experiences…
February 22, 2022 at 5:17 pm
For years, the retail industry saw its collated customer data as a treasure trove. Thanks to advanced data analytics, coupled with emerging technologies like artificial intelligence (AI) and the Internet of Things (IoT), retailers saw a deluge of data-driven insights coursing through their IT pipelines. These helped them get personal with their customers and drive…
February 21, 2022 at 2:33 pm
As a quintessential component of e-commerce, retailers must prioritize a convenient and enjoyable digital experience for their customers. Just as an attractive window display and a clean, stocked store is important for brick-and-mortar retailers, it's equally important to provide a streamlined, enjoyable and secure experience online. This first impression for online retailers begins at login.…
February 9, 2022 at 11:20 am
The landmark California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) data privacy legislation is certainly good news for California consumers, who can now control how their personal data is collected and processed. For companies doing the data collection, however, CCPA/CPRA is a wake-up call, alerting them to potential prosecution and crippling fines…
January 31, 2022 at 10:59 am
We all know that we’re living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the role…
January 25, 2022 at 9:45 am
As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While there's much doom and gloom in the media about third-party cookie deprecation, let’s not forget that this event was ushered in by consumers themselves…
January 24, 2022 at 4:20 pm
The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…
January 19, 2022 at 11:21 am
The last two years have turned our lives around by 360 degrees. The time we spent working remotely within the confines of our homes made us question work, life, family and much more. Similarly, apprehensions also emerged on the lines of businesses, as brands evolved along with consumers through a new and uncertain reality. What…
January 18, 2022 at 11:56 am
2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions,…
