Customer Data

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

Entering 2022, privacy technology was identified as the top prediction for increased marketing investment to look for throughout the year. Consumers have voiced anger, confusion and suspicion over company breaches, unwanted sharing of personal information, and collection of data from other entities. A survey right before the new year, seen in Forbes, showed that almost…

Five years ago, the term “retail media network” (RMN) was synonymous with Amazon.com. Today, the landscape looks much different. Numerous brands, from grocers and pharmacies to pet supply stores and delivery services, now offer retail media networks. Advertisers are starting to shift budgets, but Amazon is still a key player, capturing 45 percent of consumer…

Just one year after launching its Nordstrom Media Network retail media pilot, Nordstrom has announced that it’s expanding the offering. The news reflects an ongoing trend in retail: an increased focus on not only acquiring first-party data, but also using it in smart and innovative ways that demonstrate value to customers. As a cookie-less future…

Join Quantum Metric and Google Cloud as they highlight some of the biggest retail trends for the year in back-to-school shopping.

2021 forever changed how brands and retailers understand consumer journey and demand. With updates to privacy laws that hit many harder than expected, it sent brands (and agencies) scrambling for the best way forward to fill in the gaps. Tapping into the wealth of first- and zero-party data troves brands and retailers have at their…

With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,…

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

The stars aligned for eTail West, the pre-pandemic fan favorite retail conference that held its annual event in-person on February 28-March 2, 2022, in sunny Palm Springs, CA. With COVID-19 cases down and mandates lifted, the event was the closest thing to a “normal” conference many of us have experienced in what feels like forever.…

The end of third-party cookies is nigh! While Google has delayed the "cookiepocalypse" until 2023, this means there's a little more time for brands to get their future strategies into place. The digital customer journey will look a little different, but the results will be better for consumers and, ultimately, better for brands. What Can…