Creative
May 19, 2015 at 4:39 pm
This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.
May 5, 2015
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
September 17, 2014
Our marketing experts will discuss key online and offline merchandising best practices and strategies.
August 28, 2014
Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.
February 25, 2014
Hear several suggestions for using personalization, and about results marketers achieve when they treat customers as individuals.
September 17, 2013
eBay and the United States Postal Service have a long relationship thanks to the importance of shipping to online sellers. In fact, eBay with its 120 million active users (globally) is one of the U.S. Postal Service's largest package mailers. The Postmaster General was warmly welcomed by eBay sellers when he appeared on stage at the 2005 eBay Live conference. But it's only now, in 2013, that the USPS is opening a store on eBay.
July 10, 2013
Just when you thought there could not possibly be more choices when it comes to paint, Sherwin-Williams and Williams-Sonoma have announced a new partnership resulting in Sherwin-Williams paints that coordinate with Pottery Barn, Pottery Barn Kids, PBteen
July 1, 2013
PATIENT: "Doc, my old print catalog staff have retired, and the new young staff don't know catalog techniques like pagination. Can you give me a road map for pagination to share with my staff?"
CATALOG DOCTOR: "I'd be glad to. Pagination is the
June 7, 2013
Kiehl's, the skincare and haircare retailer, sent a custom Captain America comic book to Wall Street Journal subscribers in New York, Los Angeles and San Francisco on Thursday as part of a content marketing effort meant to help the company better connect with men. Marketers in general have increasingly been trying to win consumers’ attention and interest with branded content. PepsiCo Americas Beverages, in another example, hired Complex Media earlier this year to build a site at Green-Label.com and pack it with content for the coming year.
May 17, 2013
Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. Customers in Staples stores will be able to
