Creative

Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.

Hear several suggestions for using personalization, and about results marketers achieve when they treat customers as individuals.

eBay and the United States Postal Service have a long relationship thanks to the importance of shipping to online sellers. In fact, eBay with its 120 million active users (globally) is one of the U.S. Postal Service's largest package mailers. The Postmaster General was warmly welcomed by eBay sellers when he appeared on stage at the 2005 eBay Live conference. But it's only now, in 2013, that the USPS is opening a store on eBay.

Just when you thought there could not possibly be more choices when it comes to paint, Sherwin-Williams and Williams-Sonoma have announced a new partnership resulting in Sherwin-Williams paints that coordinate with Pottery Barn, Pottery Barn Kids, PBteen

PATIENT: "Doc, my old print catalog staff have retired, and the new young staff don't know catalog techniques like pagination. Can you give me a road map for pagination to share with my staff?"
CATALOG DOCTOR: "I'd be glad to. Pagination is the

Kiehl's, the skincare and haircare retailer, sent a custom Captain America comic book to Wall Street Journal subscribers in New York, Los Angeles and San Francisco on Thursday as part of a content marketing effort meant to help the company better connect with men. Marketers in general have increasingly been trying to win consumers’ attention and interest with branded content. PepsiCo Americas Beverages, in another example, hired Complex Media earlier this year to build a site at Green-Label.com and pack it with content for the coming year.

Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. Customers in Staples stores will be able to

An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating the company's clothes to the homeless, after an author alleged that company CEO Mike Jeffries "doesn't want larger people shopping in his store." The comments, made by Robin Lewis, were included in a Business Insider article published earlier this month. The piece also referenced, and breathed new life into, a 2006 Salon article in which Jeffries admits that A&F markets to "cool kids," while excluding those who are unattractive or overweight.

Memorable family photos a thing of the past as Sears closes studios for good.

Attention, unemployed copyeditors: Macy's may soon have a job opening for you. The department store giant mailed a catalog to customers earlier this month which mistakenly offered a $1,500 sterling silver and 14-karat gold necklace for just $47. The heading: "SUPER BUY." The actual sale price was supposed to be $479, but Macy's printed the 44-page circular without the "9."