Creative

Campaign Mocks A&F CEO by Donating Brand's Clothes to Homeless
May 16, 2013

An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating the company's clothes to the homeless, after an author alleged that company CEO Mike Jeffries "doesn't want larger people shopping in his store." The comments, made by Robin Lewis, were included in a Business Insider article published earlier this month. The piece also referenced, and breathed new life into, a 2006 Salon article in which Jeffries admits that A&F markets to "cool kids," while excluding those who are unattractive or overweight.

Oops: Macy's Marks Down $1,500 Necklace to $47
April 1, 2013

Attention, unemployed copyeditors: Macy's may soon have a job opening for you. The department store giant mailed a catalog to customers earlier this month which mistakenly offered a $1,500 sterling silver and 14-karat gold necklace for just $47. The heading: "SUPER BUY." The actual sale price was supposed to be $479, but Macy's printed the 44-page circular without the "9."

2 Key Trends From eTail West
April 1, 2013

As it usually does, the eTail West conference in Palm Desert, Calif., from which I've just returned, didn't disappoint.  While a bunch of themes emerged from the show โ€” big data, analytics, social media personalization, customer engagement, conversion and mobile apps, to name a few โ€” two stuck out that I'd like to discuss here

Infographic: Tracing the Path to Purchase
February 27, 2013

With so many consumers now shopping online across all of their devices, merchants who want to stay ahead of the commerce curve (and their competition!) need to consider all of the ways a shopper may interact with their brand over the course of a single sale. Proper planning is a must. In our first in a series of e-commerce infographics, we map out what an average sale in today's multidevice world might look like.

Google Searches for Style With Potential Warby Parker Partnership
February 25, 2013

People wearing Google's glasses are transported to a strange new world in which the internet is always in their line of sight. But for people looking at the people wearing those glasses, the view is even stranger โ€” someone wearing a computer processor, a battery and a tiny screen on their face. In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce startup that sells trendy eyeglasses, to help it design more fashionable frames, according to two people briefed on the negotiations who weren't authorized to speak publicly.

Apple CEO Likens Brand's Retail Experience to Prozac
February 13, 2013

Apple CEO Tim Cook told attendees at the Goldman Sachs investor conference that Apple plans to close 20 of its retail locations in order to relocate and enlarge the stores โ€” a move he said was to accommodate the influx of Apple customers shopping at the brand's brick-and-mortar locations. Cook added that Apple stores were a competitive advantage for the company, and that it's becoming clear that its retail model isn't easy for everyone to replicate. 

Guitar Center to Feature Eric Clapton
February 11, 2013

Guitar Center has teamed up with Eric Clapton to launch the new Eric Clapton Crossroads guitar, a collection inspired by guitars the musician has used throughout his iconic career. The limited-edition collection features two tribute replica guitars and three new signature guitars that will launch in conjunction with Clapton's upcoming U.S. tour and Crossroads Guitar Festival.

Obama Taps REI Chief Sally Jewell for Interior Secretary
February 7, 2013

Sally Jewell, a retail executive and outdoor enthusiast, is President Barack Obama's pick to oversee the national parks and vast energy reserves on public lands as U.S. interior secretary. Obama nominated Jewell, chief executive of outdoor retailer REI, on Wednesday, calling her an "expert on the energy and climate issues that are going to shape our future" as well as a savvy executive who understands the link between conservation and economic progress.

Nordstrom CMO and Prep School Pals Locked in Elaborate Game of Tag
February 4, 2013

Forget email. This group of 40-something men has a much better way to keep in touch. For the past 23 years, Brian Dennehy, CMO of Nordstrom, has been playing anelaborate game of tag with nine of his former classmates. According to the Wall Street Journal, the group met at Gonzaga Preparatory School in Spokane, Wash., where they spent morning breaks darting around campus.