Creative
January 4, 2017 at 10:32 am
To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools — and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile site…
January 3, 2017 at 12:11 pm
Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?…
October 24, 2016 at 9:34 am
The new retail economy, spurred by a digital revolution that has put the power in the hands of consumers, has created an ever-widening
September 20, 2016 at 12:28 pm
Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.
September 14, 2016 at 9:24 pm
People do strange things. Nancy Harhut, chief creative officer at Wilde Agency, a digital and direct marketing agency, says this statement is very true when it comes to consumer purchasing habits. In her opening keynote yesterday at NEMOA’s directXchange Fall Conference in Schaumburg, Ill., Harhut explained that science has found that 95 percent of purchasing decision making takes place…
August 10, 2016 at 12:06 pm
Victoria's Secret is making headlines for the wrong reasons. Fortune reported a recent photograph posted to Victoria's Secret's social accounts has caused followers to accuse the lingerie brand of poor Photoshopping. In the ad, Victoria's Secret models Martha Hunt and Stella Maxwell are posing to sell the Body by Victoria product line. However, what sticks out (literally) in…
July 25, 2016 at 3:12 pm
Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…
July 20, 2016 at 9:36 am
Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…
June 17, 2016 at 1:56 pm
Retailers are constantly seeking ways to innovate their use of digital media to drive different consumer actions. From email to online video to display, brands have diversified their advertising strategies to remain top of mind for hyperconnected consumers. Best Buy, for example, has used email for years to alert consumers to limited-time sales. Only in…
May 9, 2016 at 12:12 pm
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
