Creative
Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.
People do strange things. Nancy Harhut, chief creative officer at Wilde Agency, a digital and direct marketing agency, says this statement is very true when it comes to consumer purchasing habits. In her opening keynote yesterday at NEMOAโs directXchange Fall Conference in Schaumburg, Ill., Harhut explained that science has found that 95 percent of purchasing decision making takes placeโฆ
Victoria's Secret is making headlines for the wrong reasons. Fortune reported a recent photograph posted to Victoria's Secret's social accounts has caused followers to accuse the lingerie brand of poor Photoshopping. In the ad, Victoria's Secret models Martha Hunt and Stella Maxwell are posing to sell the Body by Victoria product line. However, what sticks out (literally) inโฆ
Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumersโ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Totalโฆ
Zapposโ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zapposโ new shipping boxโฆ
Retailers are constantly seeking ways to innovate their use of digital media to drive different consumer actions. From email to online video to display, brands have diversified their advertising strategies to remain top of mind for hyperconnected consumers. Best Buy, for example, has used email for years to alert consumers to limited-time sales. Only inโฆ
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.
And on the seventh day, the creative team rested. [Genesis 2:2] As they did on the sixth day. And fifth day. And fourth and third and second and first. Because the marketing geniuses who created the new logo for Lord & Taylor clearly never put a day's worth of work into it. The brand identityโฆ
What do you enjoy most about working in the retail industry? My dad was a small business owner, Arelโs Flowers & Gifts, for 35 years โ it just closed this year. The store was another member of our family and a big part of our smallโฆ