Creative
March 2, 2017 at 8:32 pm
Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…
February 9, 2017 at 10:20 am
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus.
February 8, 2017 at 1:13 pm
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus. Mailer Name: The Container Store Date Mailed: May 2016 The Container Store sells items like boxes, shelves and racks to assist customers in organizing their lives. With this direct mail piece, that help centers on products “that […]
January 23, 2017 at 3:20 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Yael Aflalo, founder and CEO of Reformation.
January 20, 2017 at 4:09 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Natalie Marten-Fopeano, president and chief marketing officer of Tumi Outerwear.
January 4, 2017 at 10:32 am
To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools — and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile site…
January 3, 2017 at 12:11 pm
Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?…
October 24, 2016 at 9:34 am
The new retail economy, spurred by a digital revolution that has put the power in the hands of consumers, has created an ever-widening
September 20, 2016 at 12:28 pm
Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.
September 14, 2016 at 9:24 pm
People do strange things. Nancy Harhut, chief creative officer at Wilde Agency, a digital and direct marketing agency, says this statement is very true when it comes to consumer purchasing habits. In her opening keynote yesterday at NEMOA’s directXchange Fall Conference in Schaumburg, Ill., Harhut explained that science has found that 95 percent of purchasing decision making takes place…
