Creative
February 10, 2016 at 12:44 pm
What do you enjoy most about working in the retail industry? Marketing is where my heart is. It’s where business and creativity intersect, art and commerce — the right brain, left brain side of the business that I embrace and enjoy. Strategizing, producing,…
February 10, 2016 at 12:34 pm
What do you enjoy most about working in the retail industry? There are so many aspects of the retail industry that I love and all of them are about reaching people. What I’ve most enjoyed in my 25-plus years in retail — both in stores…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
August 21, 2015 at 12:34 pm
PATIENT: “Doc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?” CATALOG DOCTOR: “You're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's a…
August 21, 2015 at 12:05 pm
Gazing over a spread of magazines on a side table in her New York office on Broadway, Federica Marchionni eagerly flips through the pages to find her advertisements inside. For the new Lands’ End chief executive officer, this is her big unveil, the first time she gets to show what she’s been working on since…
August 11, 2015 at 1:33 pm
Macy's may be a national go-to for accessible style, but it's explored more high-fashion territory multiple times before, like when it partnered with Made Fashion Week for an ongoing collaboration and with Karl Lagerfeld for a much-hyped capsule collection. But now, the retail giant is set to take on New York Fashion Week, with a…
August 10, 2015 at 3:12 pm
Iconic images from the pages of Vogue are getting a makeover, courtesy of Target. In an ad campaign running in the September issue of Vogue, the discount department store has reimagined classic images from the fashion magazine, dating to the early 1900s. In this topsy-turvy world, carpets and curtains sold at Target replace high-fashion dresses, a chunky…
August 6, 2015 at 5:36 pm
Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…
July 31, 2015 at 2:57 pm
Wayfair, an online retailer of home furnishings and décor, announced a partnership with Sherwin-Williams, the nation's largest specialty retailer of paint and painting supplies, to launch the Restore & Renew DIY Hub. The custom-designed online resource features four Sherwin-Williams diversified brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers…
July 14, 2015 at 2:44 pm
Amazon.com’s Prime Day is tomorrow, and retailers will need to be prepared for the tidal wave of purchasing activity on Amazon. In honor of the e-commerce behemoth’s 20th birthday, Amazon plans to host a day of crazy sales and giveaways, with sales forecast to be greater than on Black Friday. Third-party Amazon sellers stand to…
