Creative
August 10, 2016 at 12:06 pm
Victoria's Secret is making headlines for the wrong reasons. Fortune reported a recent photograph posted to Victoria's Secret's social accounts has caused followers to accuse the lingerie brand of poor Photoshopping. In the ad, Victoria's Secret models Martha Hunt and Stella Maxwell are posing to sell the Body by Victoria product line. However, what sticks out (literally) in…
July 25, 2016 at 3:12 pm
Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…
July 20, 2016 at 9:36 am
Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…
June 17, 2016 at 1:56 pm
Retailers are constantly seeking ways to innovate their use of digital media to drive different consumer actions. From email to online video to display, brands have diversified their advertising strategies to remain top of mind for hyperconnected consumers. Best Buy, for example, has used email for years to alert consumers to limited-time sales. Only in…
May 9, 2016 at 12:12 pm
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
May 4, 2016 at 3:52 pm
Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.
February 19, 2016 at 9:32 am
And on the seventh day, the creative team rested. [Genesis 2:2] As they did on the sixth day. And fifth day. And fourth and third and second and first. Because the marketing geniuses who created the new logo for Lord & Taylor clearly never put a day's worth of work into it. The brand identity…
February 10, 2016 at 3:15 pm
What do you enjoy most about working in the retail industry? My dad was a small business owner, Arel’s Flowers & Gifts, for 35 years — it just closed this year. The store was another member of our family and a big part of our small…
February 10, 2016 at 3:10 pm
What do you enjoy most about working in the retail industry? The fast pace and working with a team that’s always innovating and creating/executing new ideas — a team that truly doesn’t know what cannot be done. If you weren’t working in the retail…
February 10, 2016 at 2:53 pm
What do you enjoy most about working in the retail industry? I love that retail is both art and science, instinct and data. For me, retail has always been the perfect mix of strategy, financial acumen, creativity, problem solving, inter-personal connections and…
