Creative
A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. Whatโs new? Well, now the solution to this challengeโฆ
After 26 years with J.Crew, Jenna Lyons is exiting the company. Lyons was most recently the brandโs creative director โ and a cultural icon in her own right. Her statement eyewear, oversized suiting and sequin pieces have been copied by fashion-savvy consumers all over the world. Current J.Crew Womenโs Head of Design Somsack Sikhounmuong willโฆ
Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand forโฆ
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus.
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus. Mailer Name: The Container Store Date Mailed: May 2016 The Container Store sells items like boxes, shelves and racks to assist customers in organizing their lives. With this direct mail piece, that help centers on products โthat [โฆ]
Total Retailโs seventh annual list of the leading female executives in retail features a whoโs who in the industry. This yearโs honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Yael Aflalo, founder and CEO of Reformation.
Total Retailโs seventh annual list of the leading female executives in retail features a whoโs who in the industry. This yearโs honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Natalie Marten-Fopeano, president and chief marketing officer of Tumi Outerwear.
To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools โ and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile siteโฆ
Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?โฆ
The new retail economy, spurred by a digital revolution that has put the power in the hands of consumers, has created an ever-widening