Creative

How Color Impacts Your Retail Brand
September 16, 2018 at 9:40 pm

Few industries are as impacted by the choice of colors in their branding as retail. The right colors have the power to attract customers to your store and drive sales once they're in the door. The same can be said of your e-commerce site. Sadly, most small businesses don’t spend nearly enough time considering the…

Inside Orchard Supply Hardware's Brand Redesign
October 19, 2017 at 11:29 am

Lifestyle hardware and garden supply retailer Orchard Supply Hardware has launched a new creative platform led by brand consultancy Persuasion Arts & Sciences (Persuasion). The Lowe's-owned brand has built a reputation for convenience and great customer service, helping customers with small-scale home projects. Looking for a brand refresh, Orchard Supply turned to Persuasion to further connect with home owners…

3 Things Every Retailer Can Learn From Email Test Sends
August 1, 2017 at 9:33 am

In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…

How Brands Can Engage Customers Through the Corrugated Package
May 23, 2017 at 10:59 am

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…

Jenna Lyons Leaving J.Crew
April 4, 2017 at 11:20 am

After 26 years with J.Crew, Jenna Lyons is exiting the company. Lyons was most recently the brand’s creative director — and a cultural icon in her own right. Her statement eyewear, oversized suiting and sequin pieces have been copied by fashion-savvy consumers all over the world. Current J.Crew Women’s Head of Design Somsack Sikhounmuong will…

Retailers Invest More in Research to Improve Customer Experience
March 2, 2017 at 8:32 pm

Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…

The Container Store’s Direct Mail Solution
February 8, 2017 at 1:13 pm

Few industries are as impacted by the choice of colors in their branding as retail. The right colors have the power to attract customers to your store and drive sales once they’re in the door. The same can be said of your e-commerce site. Sadly, most small businesses don’t spend nearly enough time considering the […]

Top Women in Retail 2017: Yael Aflalo, Founder and CEO, Reformation
January 23, 2017 at 3:20 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Yael Aflalo, founder and CEO of Reformation.

Top Women in Retail 2017: Natalie Marten-Fopeano, President, Chief Marketing Officer, Tumi Outerwear
January 20, 2017 at 4:09 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Natalie Marten-Fopeano, president and chief marketing officer of Tumi Outerwear.