Creative

Braze Exec: Effective Creative is Key in Building Meaningful Moments, Customer Loyalty
December 14, 2022 at 3:28 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mariam Asmar, vice president of strategic consulting at Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. Asmar discusses her professional background and the Braze business (1:00), her take on the state of the e-commerce industryโ€ฆ

Rebound for Retail: How Mobile Can Achieve Memorability for Retailers
September 21, 2022 at 12:01 pm

Over the past few years, thereโ€™s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as โ€œtraditionalโ€ e-commerce platforms and social platforms.โ€ฆ

5 Ways to Grow Your Brand and Monetize Your Content
August 9, 2022 at 5:26 pm

Over the past few years, we've seen massive growth in the number of online influencers and sellers, thanks in large part to the rise of the creator economy. Some estimates say approximately 50 million people worldwide are currently creating some form of content. However, many creators don't know how to grow their brand and successfullyโ€ฆ

Data and Design: 5 Ways Visuals Can Help Amplify Your Business
June 30, 2022 at 3:44 pm

More often than not, a consumerโ€™s opinion of a retailer results from a quick snapshot. Sometimes it's an ad seen on TV. Other times it's walking by a storefront and seeing what's on display. Or even just seeing a brandโ€™s design on a co-workerโ€™s shirt. One thing is certain when it comes to a retailerโ€™sโ€ฆ

Standing Out in the Era of Creative Commerce
May 30, 2022 at 3:46 pm

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated toโ€ฆ

How Retailers Can Tap Into Automation to Drive Design Excellence Across the Funnel
November 29, 2021 at 10:24 am

People are overwhelmed. The pandemic has changed the world. Supply chain disruptions are turning short trips to the store into mini-adventures and starting to cause worry about gifts for the holiday season. So the last thing shoppers need is to be bombarded with endless and oftentimes generic brand messages and ads in their social feedsโ€ฆ

6 Essential Strategies to Make Your Holiday Creative Stand Out
November 23, 2021 at 3:08 pm

In case you missed it, the holidays are in full swing. Media outlets have started reporting on the top toys for the season, Amazon.com is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year.โ€ฆ

How Conversion Creative Can Help You Succeed Across Marketing Channels
November 9, 2021 at 11:42 am

People scroll through a Statue of Libertyโ€™s worth of content each day โ€” in case you were wondering, thatโ€™s about 305 feet. So how do you stop the scroll? How do you get people to stop scrolling to pay attention to your ads? Good creative is crucial to delivering high traffic on e-commerce sites, but creativeโ€ฆ

How Save A Lot's Newest Campaign Showcases its Brand Refresh
September 27, 2021 at 9:35 pm

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares whyโ€ฆ

Robot and the Human
September 16, 2021 at 9:44 pm

Big data is dumb. (oooh ... this guy is being provocative) OK, Iโ€™ll back off that statement a bit by saying: Big data is ambivalent. Iโ€™m picturing a giant robot with a stream of data flowing from its mouth. And below, marketers hoot and cheer and slosh around in a lake of information. But soon,โ€ฆ