Behavioral Retargeting
February 29, 2016 at 9:34 am
This article explains what CRM retargeting is, why you should use it and how it can increase conversions.
February 25, 2016 at 11:25 am
By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.
January 7, 2016 at 10:30 am
Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…
January 5, 2016 at 2:31 pm
This interactive webinar will seek to help retailers get the most bang for their buck from their data.
December 2, 2015 at 10:07 am
Online stores have a huge advantage with targeted marketing. From the moment you land on ASOS’ website, your path is monitored and analyzed. Click on a skirt or jumper, and you’re invited to “shop the look” or told “you might also like.” Leave the website to check the news on The Wall Street Journal or…
June 25, 2015 at 2:31 pm
By now, many people know in the wake of the heinous hate crime in Charleston, S.C., the Confederate flag is being removed from government property in Charleston, and also from store shelves. Wal-Mart, Kmart and several other retailers have removed the Confederate flag from shelves and websites. But nothing could have prepared me for what…
May 27, 2015 at 6:52 pm
The fashion times are a-changin’. New products have an estimated failure rate of 50 percent, costing over $400 billion each year collecting dust on store shelves. With that kind of risk involved, a systematic assessment of consumer preferences should be par for the course. However, retailers are constantly struggling to determine what styles consumers are…
May 19, 2015 at 4:39 pm
This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.
October 28, 2014
Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.
August 28, 2014
Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.
