Strategies for Turning Customer Feedback Into Sales
Sponsored by: Bazaarvoice
Speakers: Marcus Fong, Brand Manager, Digital Communications, Nestle Purina North America and Rachel Sheriff, Partner, Client Success, Bazaarvoice
More than ever, today's consumer is in charge. When they talk, retailers and brands listen. Therefore, whether you already gather and share customer feedback via ratings and reviews or social media, it's time to make those voices work even harder for you.
Register for this free webinar for real-world strategies to:
- Get your customers talking. Research shows that consumers trust reviews, and they need "critical mass" to give them the authenticity they crave.
- Put user-generated content to work on your site. Customer comments can help drive organic traffic to your site - and directly to your product pages.
- Infuse all your channels with customers' trusted keywords. Brands can share reviews across retailer sites, while retailers can put reviews in aisles to help in-store shoppers. Furthermore, mobile gives everyone a whole new level of interaction and impact.
You'll learn how some of the world's best brands engage with consumers on a whole new level, extending conversations to attract new customers and influence real revenues. In addition, we'll cover the four pillars of consumer engagement and how to make each of them work for you.
Sponsored by Bazaarvoice