Tips for Managing the Digital Content Journey Every Step of the Way
Sponsored by: BlueToad
Speakers: Joe Lazauskas, Editor-in-Chief, Contently; Natalie Burg, Author, Freelance Journalist & Editor
With consumer adoption of smartphones and tablets skyrocketing, e-commerce sales growing at a consistent pace, and the emergence of a fourth screen (wearables) on the horizon, retailers have been forced to evolve their messaging strategies to meet the demands of today's on-the-go, always-connected shoppers. In a word, retailers have to become more "digital." Consumers use multiple devices and platforms in their purchase decision-making process - retailers need to have a presence on all of them to have a chance.
This free webinar will offer solutions to the challenges brands face maintaining an effective digital content strategy in today's omnichannel retail environment. Topics addressed will include the following:
- what type of content to deliver;
- when is the optimum time to deliver your marketing messaging;
- which channels should your content marketing efforts be focused on;
- what metrics you should be tracking to measure the effectiveness of your content; and
- much more!