Behavioral Retargeting

Top Women in Retail 2017
January 26, 2017 at 1:34 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

What Retailers Need to Know About Generation Z
January 20, 2017 at 12:08 pm

In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…

Making the Right Pricing Decisions During the Holiday Season
November 4, 2016 at 12:51 pm

The holiday season is almost upon us, with sales starting on Black Friday — and often even before then these days — and running through New Year’s. Retailers are looking to do whatever they can to get consumers to purchase from their business during this busy shopping period. There are many factors that influence each…

QVC Adds Beauty Network
October 25, 2016 at 12:23 pm

QVC announced Tuesday that it's launching Beauty iQ, the first live multiplatform dedicated to exclusively selling beauty products. The network will also feature beauty experts sharing advice ranging from makeup tips to skin care. QVC, which dubs itself the world's leading video and e-commerce retailer, plans to launch the network on Monday. Within a month of going…

Generation Z: Seeking Engagement at All Levels
October 14, 2016 at 9:53 am

Retailers have a new generation to market to, and it’s more important than ever to respond to their wants and needs. Generation Z is unlike any cohort we’ve seen in the past, which presents a challenge to retailers and brands that are looking to target and engage with Gen Z shoppers. While there are a…

The New Tools of the Customer Loyalty Trade
August 17, 2016 at 10:34 am

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

Why Retailers Should Tread Lightly With Predictive Analytics
July 26, 2016 at 10:41 am

Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…