Behavioral Retargeting

Tips for Turning Browse Abandoners Into Buyers
May 19, 2016 at 10:14 am

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Why You Need to Curb Your Obsession With Big Data
January 7, 2016 at 10:30 am

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…

Tracking Mood: Are Your Customers’ Emotions the Key?
December 2, 2015 at 10:07 am

Online stores have a huge advantage with targeted marketing. From the moment you land on ASOS’ website, your path is monitored and analyzed. Click on a skirt or jumper, and you’re invited to “shop the look” or told “you might also like.” Leave the website to check the news on The Wall Street Journal or…

When Ad Targeting Fails: Amazon, Facebook And the Confederate Flag
June 25, 2015 at 2:31 pm

By now, many people know in the wake of the heinous hate crime in Charleston, S.C., the Confederate flag is being removed from government property in Charleston, and also from store shelves. Wal-Mart, Kmart and several other retailers have removed the Confederate flag from shelves and websites. But nothing could have prepared me for what…

When Science Collides With Retail: Giving the Public What They Want
May 27, 2015 at 6:52 pm

The fashion times are a-changin’. New products have an estimated failure rate of 50 percent, costing over $400 billion each year collecting dust on store shelves. With that kind of risk involved, a systematic assessment of consumer preferences should be par for the course. However, retailers are constantly struggling to determine what styles consumers are…