Behavioral Retargeting

As technology and globalization continue to fuel mass disruption, a new breed of consumer has emerged — one that's driven by speed, value and experience. This hyperempowered customer has created an array of unique challenges for retailers, many of whom are desperate to capture the attention of the generation who spearheaded this transformation: millennials. With…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

The value in developing loyal customers in today’s omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It’s been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more […]

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

The holiday season is almost upon us, with sales starting on Black Friday — and often even before then these days — and running through New Year’s. Retailers are looking to do whatever they can to get consumers to purchase from their business during this busy shopping period. There are many factors that influence each…