Behavioral Retargeting

Generation Z: Seeking Engagement at All Levels
October 14, 2016 at 9:53 am

Retailers have a new generation to market to, and it’s more important than ever to respond to their wants and needs. Generation Z is unlike any cohort we’ve seen in the past, which presents a challenge to retailers and brands that are looking to target and engage with Gen Z shoppers. While there are a…

The New Tools of the Customer Loyalty Trade
August 17, 2016 at 10:34 am

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

Why Retailers Should Tread Lightly With Predictive Analytics
July 26, 2016 at 10:41 am

Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…

Tips for Turning Browse Abandoners Into Buyers
May 19, 2016 at 10:14 am

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Why You Need to Curb Your Obsession With Big Data
January 7, 2016 at 10:30 am

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…