Behavioral Retargeting
Retailers have a new generation to market to, and it’s more important than ever to respond to their wants and needs. Generation Z is unlike any cohort we’ve seen in the past, which presents a challenge to retailers and brands that are looking to target and engage with Gen Z shoppers. While there are a…
In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…
Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…
Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…
Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.
This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
This article explains what CRM retargeting is, why you should use it and how it can increase conversions.
By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.
Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…
This interactive webinar will seek to help retailers get the most bang for their buck from their data.