Behavioral Retargeting

Rethinking Brand-Consumer Relationships in a Changing Marketplace
January 31, 2018 at 11:11 am

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

6 Tips to Improve Your Retargeting in 2018
January 23, 2018 at 9:32 am

For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…

Are Retailers Using Ad Trackers at the Expense of Consumer Privacy?
January 12, 2018 at 9:39 am

Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…

3 Ways Artificial Intelligence is Transforming Retail as We Know it
January 9, 2018 at 8:14 am

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

Independent sellers that continue to put pressure on the big guys will elevate the entire e-commerce market. Supported by technology, SMBs that use their own creativity to innovate can win big in 2018. In this webinar, you’ll learn the following: The ideal way to structure your business for the future of “commerce” How to drive efficiency […]

How Retailers Can Beat Amazon in the Race for Holiday Sales
November 29, 2017 at 11:28 am

Historically, has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Why Millennials Are Different, and How Retailers Can Engage Them
November 29, 2017 at 10:50 am

Millennials seem to be a bit of a different breed, and this infographic from the CUBE takes you through some interesting insights into what marketers can do to capture their attention. The first thing to keep in mind is that 84 percent of millennials don't trust traditional advertising and seem to be suspicious of its…

Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…