Behavioral Retargeting
April 11, 2018 at 11:40 am
It’s clear there has been a shift towards more “customer centric” business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. It’s great to want to cater to your customers’ wants and needs, but when it boils down to it, it’s difficult to truly understand a…
April 3, 2018 at 10:01 am
It seems every time we turn around, a new consumer channel is being introduced — another social media app, another home assistant, another way to engage. But as consumers press on with their always-on, ultra-connected lives, marketers are left struggling to just make basic connections between email, mobile, social and web identities without the added…
March 8, 2018 at 2:45 pm
Join our webcast to learn about revolutionary new approaches to “knowing your customer”.
March 1, 2018 at 2:11 pm
In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.
January 31, 2018 at 11:11 am
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…
January 23, 2018 at 9:32 am
For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…
January 22, 2018 at 11:49 am
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
January 12, 2018 at 9:39 am
Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…
January 9, 2018 at 8:14 am
The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…
December 28, 2017 at 12:45 pm
The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying […]
