How to Identify and Retarget Anonymous Website Visitors
People are becoming busier every day and more torn with distractions. A marketer’s job of timing their communication with the right message at exactly the right moment in time when a consumer is ready to act is getting more and more difficult. If a visitor comes to your website but leaves without identifying themselves, it the engagement over? Is the lead gone without ever knowing who they were or what peaked their interest in the first place? Not necessarily.