Behavioral Retargeting

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…

How to get a clear, holistic view of each customer, no matter how or where they interact. Retailers today have more information about their customers than ever, and yet many face frustrating problems in putting that data to use. Challenges include an increased volume of unstructured data, disparate systems, and a siloed view of customers’ […]

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Millennials seem to be a bit of a different breed, and this infographic from the CUBE takes you through some interesting insights into what marketers can do to capture their attention. The first thing to keep in mind is that 84 percent of millennials don't trust traditional advertising and seem to be suspicious of its…