Behavioral Retargeting

Rethinking Brand-Consumer Relationships in a Changing Marketplace
January 31, 2018 at 11:11 am

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

6 Tips to Improve Your Retargeting in 2018
January 23, 2018 at 9:32 am

For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…

Are Retailers Using Ad Trackers at the Expense of Consumer Privacy?
January 12, 2018 at 9:39 am

Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…

3 Ways Artificial Intelligence is Transforming Retail as We Know it
January 9, 2018 at 8:14 am

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

How to get a clear, holistic view of each customer, no matter how or where they interact. Retailers today have more information about their customers than ever, and yet many face frustrating problems in putting that data to use. Challenges include an increased volume of unstructured data, disparate systems, and a siloed view of customers’ […]

How Retailers Can Beat Amazon in the Race for Holiday Sales
November 29, 2017 at 11:28 am

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Why Millennials Are Different, and How Retailers Can Engage Them
November 29, 2017 at 10:50 am

Millennials seem to be a bit of a different breed, and this infographic from the CUBE takes you through some interesting insights into what marketers can do to capture their attention. The first thing to keep in mind is that 84 percent of millennials don't trust traditional advertising and seem to be suspicious of its…