Behavioral Retargeting

3 Ways Artificial Intelligence is Transforming Retail as We Know it
January 9, 2018 at 8:14 am

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying […]

How Retailers Can Beat Amazon in the Race for Holiday Sales
November 29, 2017 at 11:28 am

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Why Millennials Are Different, and How Retailers Can Engage Them
November 29, 2017 at 10:50 am

Millennials seem to be a bit of a different breed, and this infographic from the CUBE takes you through some interesting insights into what marketers can do to capture their attention. The first thing to keep in mind is that 84 percent of millennials don't trust traditional advertising and seem to be suspicious of its…

Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…

Mind the Gap: 4 New Stats to Keep in Mind About Male and Female Shoppers
September 6, 2017 at 12:13 pm

Perhaps to no one’s surprise, women and men approach some aspects of shopping differently. Our recent research uncovers some important distinctions between the two genders that would be useful for retailers as they develop marketing strategies to reach these different demographics. Here’s what 1,500 consumers told us — plus three tips on how retailers should…

Back-to-School Shoppers: A Digital Behavior Report
August 8, 2017 at 3:14 pm

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying […]

Retail’s Data Conundrum: What Compels Consumers to Share Personal Information?
August 2, 2017 at 10:20 am

Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…

4 Qualities to Seek in a Customer Acquisition Platform
July 28, 2017 at 10:14 am

The proliferation of tools available to help marketers with core aspects of their jobs has gotten almost overwhelming. At the end of 2016, there were more than 3,500 marketing technology tools available. As that number continues to grow, the process of choosing which technologies to utilize will become increasingly difficult. A quality customer acquisition platform…