Behavioral Retargeting

Millennial Parents Shop Differently Than Other Generations, Report Finds
May 1, 2018 at 11:56 am

Findings from the spring edition of the National Retail Federation’s quarterly Consumer View report provides insight into how millennial parents shop, spend and engage with brands differently than parents in other generations. Millennial parents turn to their smartphones at every point during shopping. The study found 78 percent use their phones to research products (compared…

5 Customer Behaviors and What They Mean for Retailers’ Email Programs
April 26, 2018 at 1:00 pm

I’ve received more than 30 retailer emails today alone … and it’s not even lunch time. These emails range from basic blasts with varying degrees of relevance to me to more personalized abandoned cart reminders and follow-ups on items I’ve interacted with. It might seem that I’m reviewing these with a particularly critical eye, but…

Understanding the E-Commerce Ecosystem
April 24, 2018 at 11:58 am

Online shopping has become a near-ubiquitous activity. According to a recent study by Verto Analytics, more than 96 percent of all American adults (ages 18 and above) use an e-commerce platform at least once a month. And multitasking has become the norm, presenting a new challenge to online retailers. In addition to shopping online, consumers…

Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors
April 20, 2018 at 4:21 pm

First Insight conducted a consumer survey examining retail industry disruptors that could be driving shopping behaviors and purchase decisions. Results revealed a significant gender gap between how men and women shop and make purchase decisions, as men are less likely to embrace disruptors such as mobile shopping,, discount retail and AI.

The 3 Types of Customer Segmentation
April 11, 2018 at 11:40 am

It’s clear there has been a shift towards more “customer centric” business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. It’s great to want to cater to your customers’ wants and needs, but when it boils down to it, it’s difficult to truly understand a…

Apple’s Intelligent Tracking Prevention and What Marketers Can Do About It
April 3, 2018 at 10:01 am

It seems every time we turn around, a new consumer channel is being introduced — another social media app, another home assistant, another way to engage. But as consumers press on with their always-on, ultra-connected lives, marketers are left struggling to just make basic connections between email, mobile, social and web identities without the added…

Rethinking Brand-Consumer Relationships in a Changing Marketplace
January 31, 2018 at 11:11 am

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

6 Tips to Improve Your Retargeting in 2018
January 23, 2018 at 9:32 am

For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…