Behavioral Retargeting

Understanding the E-Commerce Ecosystem
April 24, 2018 at 11:58 am

Online shopping has become a near-ubiquitous activity. According to a recent study by Verto Analytics, more than 96 percent of all American adults (ages 18 and above) use an e-commerce platform at least once a month. And multitasking has become the norm, presenting a new challenge to online retailers. In addition to shopping online, consumers…

Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors
April 20, 2018 at 4:21 pm

First Insight conducted a consumer survey examining retail industry disruptors that could be driving shopping behaviors and purchase decisions. Results revealed a significant gender gap between how men and women shop and make purchase decisions, as men are less likely to embrace disruptors such as mobile shopping,, discount retail and AI.

The 3 Types of Customer Segmentation
April 11, 2018 at 11:40 am

It’s clear there has been a shift towards more “customer centric” business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. It’s great to want to cater to your customers’ wants and needs, but when it boils down to it, it’s difficult to truly understand a…

Apple’s Intelligent Tracking Prevention and What Marketers Can Do About It
April 3, 2018 at 10:01 am

It seems every time we turn around, a new consumer channel is being introduced — another social media app, another home assistant, another way to engage. But as consumers press on with their always-on, ultra-connected lives, marketers are left struggling to just make basic connections between email, mobile, social and web identities without the added…

Rethinking Brand-Consumer Relationships in a Changing Marketplace
January 31, 2018 at 11:11 am

Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. For more established brands, however, this can mean messaging becomes stale or unoriginal after a…

6 Tips to Improve Your Retargeting in 2018
January 23, 2018 at 9:32 am

For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting.…

Are Retailers Using Ad Trackers at the Expense of Consumer Privacy?
January 12, 2018 at 9:39 am

Consumers spent a record $6.59 billion this Cyber Monday, more than double the amount spent in 2016. This included an exponential increase in year-over-year online purchasing. And while retailers bask in the afterglow of a successful holiday season, consumers have been unknowingly left in the lurch. Despite massive profits, some of the most frequented e-commerce…