Behavioral Retargeting

How Advertisers Can Ensure Success This Back-to-School Shopping Season
August 30, 2022 at 9:38 am

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel
July 14, 2022 at 12:20 pm

According to Commerce Department data released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Spurred both by frustrations with online shopping and a desire for a more tactile experience, consumers are returning, at least in some…

The Great Consumer Reset
March 14, 2022 at 2:16 pm

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items thanks to inflation, the U.S. Postal…

Behavioral Targeting: How to Target the Right People at the Right Time
February 2, 2021 at 6:25 pm

Behavioral targeting is a marketing technique that helps you segment audiences based on their actions and activities — and not just by demographic parameters. This kind of data-driven targeting can help you create specific user profiles based on previously collected behavioral data. Marketers, like you, use behavioral targeting to increase engagement even as more and more online users…

E-Commerce Apparel Retailer Gets 8x ROAS With Postcard Retargeting
December 23, 2019 at 11:45 am

Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

Kohl's Partners With Facebook for Beauty Initiative
October 18, 2019 at 10:17 am

Kohl's is teaming up with Facebook in a bid to supercharge sales of beauty products at the department store chain. Starting in 2020, Kohl's will enlist Facebook to find trending brands in the beauty and wellness category to highlight the retail chain's Beauty Checkout platform, which Kohl's launched in October. The quarterly rotation will feature more…