Strategy What You Need to Know About Promotional Offers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
- Promos can negatively impact your next mailing. Some people order in advance of their normal buying cycle to take advantage of offers. When analyzing a promotion's results, look at the results of the mailing that follows, and then draw conclusions about the promo's effectiveness.
Let's focus on free-shipping offers. While some marketers say such offers have been overused, free shipping still ranks No. 1 in overall effectiveness. While I'm not building a case to use free shipping, I do want to question the use (or overuse) of this particular offer and set some recommended guidelines.
0 Comments
View Comments
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
Related Content
Comments