Strategy What You Need to Know About Promotional Offers
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Some marketers often feel pressured — often from management looking for more sales — to devise offers for the wrong reasons. Or they think they should offer a promo simply because a competitor does. It's important to your bottom line to use promotions strategically, for example to reactivate previous customers, acquire new ones, convert inquirers to buyers, or stimulate sales from your housefile during your slow season.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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