Strategy What You Need to Know About Promotional Offers
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1. Know why you're making the offer; that is, use the promo strategically.
2. Prepare a pro-forma; do your financial analysis.
3. Test the offer against another one.
4. Don't over-test offers within a drop.
5. Don't make the offer during your peak selling season, unless it's absolutely necessary,
6. Don't overuse an offer; re-test against a control or another offer.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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