Strategy What You Need to Know About Promotional Offers
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But why give away promotional dollars if you don't have to? Have a purpose for making offers. No doubt, your marketing toolbox must include promos from time to time. But continued, widespread use of promotional offers can negatively impact your bottom line. Here's why:
- Customers come to expect them. Repeated use of promos conditions customers to expect offers the next time they order, which can lessen the impact. For example, a customer may not feel motivated to buy now because she knows another offer will be right behind the current one. In a sense, we create promotion-driven buyers.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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